Sigma - Director of Product Marketing, AI

The Job Sauce•San Francisco, CA

18h

About The Position

Sigma is seeking a Director of Product Marketing for AI to own the positioning and go-to-market strategy for Sigma’s overall AI narrative and capabilities, including natural language exploration, agentic workflows, and AI-powered application building. The role will help define and create a new category by explaining how Sigma’s AI Runtime Environment enables enterprise AI to work. This high-visibility role sits at the intersection of product, sales, and the market. The Director will translate Sigma’s evolving AI roadmap into differentiated messaging for data teams, business leaders, and enterprise IT buyers, and help Sigma compete for leadership in the category. The role partners closely with Product, Engineering, sales, customer success, partnerships, and Enablement, and serves as an external spokesperson for Sigma’s AI strategy and vision.

Requirements

At least 8 years of product marketing experience, including product launches, competitive differentiation, sales enablement, and go-to-market strategy from concept through execution.
Fluency in the enterprise AI landscape, including large language models, agentic AI, AI infrastructure, and the evolving ecosystem of AI tools and platforms.
A proven track record of developing product positioning and messaging that resonates with technical audiences and accelerates revenue in competitive markets.
Experience partnering closely with product management and engineering to understand and shape roadmap strategy through market and customer insight.
Strong written and verbal communication skills, including the ability to explain complex AI concepts clearly.
A data-driven mindset and demonstrated ability to measure the impact of product marketing programs on pipeline and win rates.

Nice To Haves

Experience in AI products, cloud data platforms, business intelligence, or analytics software.

Responsibilities

Define and own Sigma’s AI product positioning and messaging, including core value propositions, competitive differentiation, and persona-specific narratives.
Partner with Product and Engineering to understand and influence Sigma’s AI capabilities and roadmap.
Lead product launches for AI features and capabilities, coordinating across marketing, sales, customer success, and partnerships.
Work with sales leadership and frontline representatives to understand AI deal dynamics, competitive objections, and messaging gaps, and apply those insights to positioning, content, and enablement.
Partner with the Enablement team to build and maintain sales materials, including pitch decks, battlecards, demos, and objection-handling guides.
Develop thought leadership content and market education programs that shape industry perspectives on building with AI on enterprise data.
Conduct ongoing competitive intelligence and market analysis to keep Sigma’s AI messaging sharp and defensible.
Serve as a Sigma expert and external spokesperson for Sigma’s AI strategy and vision.