Director, Product Management--Digital Analytics

Fidelity•Boston, MA

About The Position

The Director, Product Manager will lead product strategy and the roadmap for Fidelity’s Digital Analytics and Instrumentation team. The role leads development of high-priority digital analytics and instrumentation tools and provides guidance and prioritization for ongoing digital tagging and analytics requests from experience and digital teams across Retail & Workplace. It operates at the intersection of product, strategy, engineering, digital experience creation, and analytics, with close partnerships across Marketing Technology, CKSI Data Engineering, and Advanced Data Analytics teams in Wealth, Brokerage, and Workplace Investing. The role covers digital data across web and mobile, including digital analytics and interaction data using Adobe Analytics, digital experience analytics using Contentsquare, and digital feedback using Qualtrics. The team supports the lifecycle of digital data—from identification and collection to enablement and storage or use in advanced systems—and works with data engineering, digital marketing technology, and analytics teams to advance digital analytics practice. Fidelity is transitioning to a full-time onsite working model through a phased regional and role-based rollout. Current onsite expectations vary, and may evolve; this transition does not apply to fully remote roles. The position’s base salary range is $110,000–$222,000 per year, with placement depending on responsibilities, scope, location, experience, and other factors. The total compensation package may also include bonus or other variable compensation, depending on eligibility. Fidelity does not provide immigration sponsorship for this position.

Requirements

Bachelor’s degree required.
10+ years of experience in digital analytics, digital experience analytics, and/or digital feedback.
5+ years of experience in a Product Leadership role, including work with technology teams in a matrix organization.
Proven experience in digital analytics and/or digital experience analytics, including direct experience with vendor-based tools such as Adobe Analytics and Contentsquare.
Proven product ownership experience and deep expertise in Agile methodologies, with a strong understanding of the partnership, responsibilities, and decision-making boundaries between product and engineering organizations.
Strong structured problem-solving and analytical skills, including the ability to break down complex challenges and requirements.
Customer-centric mindset and passion for improving end-to-end digital experiences.
Strong analytical background and ability to use data to drive insights.
Track record of leading complex initiatives across functional lines with measurable business outcomes.
Experience with digital tag management systems such as Ensighten, Tealium, or Adobe.
Ability to craft executive-ready presentations and business cases to drive decision-making.
Comfort managing multiple priorities in a matrixed, fast-paced environment.
Experience identifying root causes and designing practical solutions, applying a consulting mindset to frame problems, size opportunities, and mobilize execution.

Nice To Haves

MBA or other advanced degree.
Financial services experience.

Responsibilities

Interface with digital analytics stakeholders to understand business and analytics requirements, and help translate requirements into technical solutions with data engineering, digital analytics, and digital marketing technology teams.
Shape and drive the roadmap for the current and future state of digital analytics at Fidelity.
Drive adoption of digital solutions such as Contentsquare with analytics and digital teams.
Lead strategic initiatives end to end, from hypothesis and design through delivery, adoption, and measurable outcomes.
Support digital friction analyses to identify and understand potential points of contention in customers’ journeys across Fidelity’s digital properties.
Develop and present data-driven business cases that align customer needs with enterprise value.
Partner cross-functionally with product, technology, operations, and analytics teams to drive transformation at scale.
Use customer insights, data, and experimentation to inform strategy and continuously improve experiences.
Shape and influence the roadmap for future transformation initiatives that streamline servicing and improve business performance.
Communicate effectively with senior executives, synthesizing complex topics into clear, actionable recommendations.

Benefits

Comprehensive health care coverage
Emotional well-being support
Market-leading retirement benefits
Generous paid time off
Parental leave
Charitable giving employee match program
Educational assistance, including student loan repayment
Tuition reimbursement
Learning resources to develop your career
Bonus or other variable compensation may be included depending on position and eligibility requirements