Director, Product Management--Digital Analytics

Fidelity Investments • Boston, MA

8d • $110,000 - $222,000

About The Position

The Director, Product Manager leads product strategy and the roadmap for Fidelity’s Digital Analytics and Instrumentation team. The role leads development of high-priority digital analytics and instrumentation tools and guides prioritization of ongoing digital tagging and analytics requests from experience and digital teams across Retail & Workplace. It works across product, strategy, engineering, digital experience, and analytics, partnering closely with Marketing Technology, CKSI Data Engineering, and Advanced Data Analytics teams across Wealth, Brokerage, and Workplace Investing.

The role spans web and mobile digital data, including digital interaction analytics using Adobe Analytics, digital experience analytics using Contentsquare, and digital feedback using Qualtrics. The team supports the lifecycle of digital data—from identification and collection to enablement and storage or use in advanced systems—and collaborates with data engineering, digital marketing technology, and analytics teams.

Requirements

• Proven experience in digital analytics and/or digital experience analytics, including direct experience with vendor-based tools such as Adobe Analytics and Contentsquare.
• Proven product ownership experience and deep expertise in Agile methodologies, with a strong understanding of the partnership, responsibilities, and decision-making boundaries between product and engineering organizations.
• Strong structured problem-solving and analytical skills, including the ability to break down complex challenges and requirements.
• Customer-centric mindset and passion for improving end-to-end digital experiences.
• Bachelor’s degree required.
• At least 10 years of experience in digital analytics, digital experience analytics, and/or digital feedback.
• At least 5 years of experience in a Product Leadership role, including experience working with technology teams in a matrix organization.
• Strong analytical background and ability to use data to drive insights.
• Track record of leading complex initiatives across functional lines with measurable business outcomes.
• Experience with digital tag management systems such as Ensighten, Tealium, or Adobe.
• Ability to craft executive-ready presentations and business cases to drive decision-making.
• Ability to manage multiple priorities in a matrixed, fast-paced environment.
• Experience identifying root causes and designing practical solutions, applying a consulting mindset to frame problems, size opportunities, and mobilize execution.

Nice To Haves

• MBA or other advanced degree.
• Financial services experience.

Responsibilities

• Interface with digital analytics stakeholders to understand business and analytics requirements and translate them into technical solutions in collaboration with data engineering, digital analytics, and digital marketing technology teams.
• Shape and drive the roadmap for the current and future state of digital analytics at Fidelity.
• Drive adoption of digital solutions such as Contentsquare with analytics and digital teams.
• Lead strategic initiatives end to end, from hypothesis and design through delivery, adoption, and measurable outcomes.
• Support digital friction analyses to identify and understand potential points of contention in customers’ journeys across Fidelity’s digital properties.
• Develop and present data-driven business cases that align customer needs with enterprise value.
• Partner cross-functionally with product, technology, operations, and analytics teams to drive transformation at scale.
• Use customer insights, data, and experimentation to inform strategy and continuously improve experiences.
• Shape and influence the roadmap for future transformation initiatives that streamline servicing and improve business performance.
• Communicate with senior executives, synthesizing complex topics into clear, actionable recommendations.

Benefits

• Comprehensive health care coverage.
• Emotional well-being support.
• Retirement benefits.
• Paid time off.
• Parental leave.
• Charitable giving employee match program.
• Educational assistance, including student loan repayment, tuition reimbursement, and learning resources.

What This Job Offers

• Job Type: Full-time
• Career Level: Director