Director, Digital Product Management

Herbalife•,

About The Position

The Director, Digital Product Development leads the strategy, roadmap, and ongoing development of Herbalife’s enterprise digital publishing products: Marketing Pages / Marketing Page Builder, Enterprise Content Management System (CMS), and Enterprise Digital Asset Management (DAM). The role builds a connected publishing ecosystem that helps teams create, manage, discover, localize, and publish content and digital assets efficiently across markets and channels. It combines strategic product leadership with oversight of discovery, prioritization, delivery, adoption, and continuous improvement, while strengthening usability, consistency, governance, and scalability. The Director works closely with Marketing, Content Operations, regional business teams, Product Design, Engineering, and enterprise partners to turn business needs and publisher workflows into intuitive, reusable product capabilities. The role leads publishing products and workflows; Marketing and designated business stakeholders retain responsibility for content strategy, promotional messaging, and publication approvals. The role also advances AI-enabled publishing and enterprise AI enablement by integrating responsible AI capabilities into authoring and asset workflows and ensuring approved content and assets are structured, discoverable, and accessible to authorized AI-powered experiences. The Director leads and develops a team of 1–3 direct reports and drives adoption and change management across the publishing portfolio.

Requirements

10+ years of experience in digital product management or development, including leadership of enterprise publishing, content management, digital asset management, marketing technology, or closely related platforms.
Experience owning a product portfolio or complex platform roadmap from discovery and prioritization through launch, adoption, and optimization.
Experience leading and developing product managers and coordinating cross-functional teams.
Solid understanding of content publishing workflows, structured content, digital asset lifecycles, metadata, taxonomy, permissions, localization, and approval processes.
Ability to translate complex business and operational needs into intuitive product experiences and reusable platform capabilities.
Experience partnering with Engineering on enterprise integrations, APIs, platform dependencies, and technical trade-offs.
Practical understanding of AI-enabled content and asset workflows, including limitations, evaluation needs, and human-review requirements.
Strong analytical, communication, and stakeholder-management skills, including explaining priorities and trade-offs to technical and nontechnical audiences.
Experience using user research, product analytics, and measurable outcomes to guide product decisions.

Nice To Haves

Experience supporting global, multilingual, multi-market publishing environments.
Experience connecting page-building, CMS, and DAM capabilities into an integrated publishing ecosystem.
Familiarity with headless or composable content architectures, design systems, and omnichannel content delivery.
Experience delivering AI-assisted authoring, semantic search, automated enrichment, or retrieval-based experiences using governed enterprise content.
Experience improving enterprise platform adoption, migrating legacy tools, or simplifying fragmented publishing workflows.
Familiarity with accessibility, content governance, digital rights management, and marketing approval workflows.

Responsibilities

Define and communicate a cohesive product vision, strategy, and roadmap for Marketing Pages / Marketing Page Builder, Enterprise CMS, and Enterprise DAM.
Manage the products as a connected portfolio, aligning page creation, structured content, asset management, and publishing workflows to shared business outcomes.
Translate enterprise priorities, market needs, user research, and performance insights into investment decisions and prioritized product opportunities.
Balance near-term delivery with long-term platform modernization, scalability, usability, and operational sustainability; communicate objectives, progress, dependencies, risks, and trade-offs.
Lead development of self-service Marketing Pages capabilities, including reusable templates and components, guided authoring, personalization, preview, publishing, sharing, and ongoing updates.
Partner with Design and Engineering to support responsive, mobile-first, accessible, and localization-ready pages, and enable AI-assisted page creation and personalization with appropriate safeguards and distributor review.
Work with Marketing, Content Operations, regional business teams, and analytics teams to improve distributor adoption, usability, page engagement, and measurable business outcomes.
Lead product direction for enterprise content authoring, management, and delivery, including structured content models, taxonomy, metadata, versioning, lifecycle capabilities, and content reuse.
Improve global-to-local content workflows, including inheritance, translation, localization, market variations, and retirement; define requirements for permissions, approvals, auditability, and publishing controls with governance stakeholders.
Partner with Engineering on APIs and integrations that make approved content available to downstream digital experiences.
Lead DAM strategy and improve asset ingestion, metadata management, search, version control, renditions, reuse, ownership, usage rights, expiration, localization, and lifecycle management.
Connect DAM capabilities with CMS and page-building experiences so publishers can find and use appropriate, approved assets; work with Marketing, creative teams, and regional stakeholders to improve asset quality, discoverability, and adoption.
Identify, prioritize, and deliver AI capabilities for publishing, such as assisted drafting, content adaptation, translation assistance, metadata generation, asset tagging, semantic search, and page assembly.
Embed AI assistance into workflows with review, approval, and accountability, and partner with enterprise AI and Engineering teams to enable authorized search, retrieval, and AI-assisted experiences using approved content and assets.
Establish requirements for content provenance, approval status, permissions, usage rights, and freshness; evaluate AI capabilities for quality, usability, cost, productivity outcomes, privacy, security, intellectual property, and governance.
Enable teams to adopt AI-supported workflows through guidance, training, and continuous feedback.
Lead discovery with publishers, marketers, content managers, asset managers, and regional teams; guide product teams in developing problem statements, requirements, priorities, acceptance criteria, and release plans.
Partner with Product Design and Engineering from discovery through implementation, launch, and iteration; coordinate cross-product dependencies and integrations while maintaining ownership and delivery accountability.
Use research, analytics, testing, and operational feedback to improve usability, quality, and performance.
Lead, coach, and develop 1–3 direct reports and establish effective product ownership and working practices across the publishing portfolio.
Build partnerships across Marketing, regional teams, Product Design, Engineering, enterprise AI, analytics, and governance functions.
Lead adoption and change management, including rollout planning, enablement materials, training, and feedback channels.
Partner with Engineering, Procurement, and business partners on vendor evaluation, platform investment, and build-versus-buy recommendations.
Perform additional duties as assigned.