Director, Product Management and Downstream Marketing

Meridian Bioscience, Inc.•Remote,

About The Position

The Director, Global Marketing and Product Management leads and develops a high-performing Product Management and Downstream Marketing organization while driving portfolio strategy, commercialization, and business growth across the Life Science portfolio. The role partners with Commercial, R&D, Operations, Quality, Regulatory, and Customer Experience teams to align customer needs, market opportunities, and business objectives. Responsibilities span portfolio strategy, product lifecycle management, go-to-market execution, pricing, market intelligence, demand generation, and portfolio optimization. Success is measured through talent development, customer adoption, and revenue growth. The role leads portfolio financial performance and product commercialization, develops positioning and value propositions, and drives digital marketing and demand creation. It also involves developing people and cross-functional partnerships, using customer and market insights to guide product investments, and optimizing campaigns and commercial performance.

Requirements

Bachelor’s degree required.
10+ years of progressive experience in product management and downstream marketing within life sciences, diagnostics, biotech, or adjacent regulated markets.
Experience managing teams in product management and/or downstream marketing.
Demonstrated success owning product commercialization, go-to-market execution, and lifecycle performance.
Strong experience using digital marketing and demand generation to drive measurable commercial outcomes.
Ability to simplify complex technical offerings into compelling, differentiated customer value.
Data-driven mindset with a bias for action and accountability.

Nice To Haves

MBA or advanced degree.
Experience in IVD, diagnostics, OEM life sciences, or B2B scientific markets.
Experience leading global or multi-region portfolios.
Familiarity with CRM, marketing automation, and performance analytics platforms.
Track record of launching new products that materially impacted growth.
Strong financial and business acumen, including pricing, forecasting, profitability analysis, and portfolio management.

Responsibilities

Lead, develop, and mentor Product Management and Downstream Marketing professionals, building a high-performing, customer-focused, and accountable organization.
Foster a culture of innovation, accountability, collaboration, and customer focus.
Establish cross-functional partnerships to align priorities, improve execution, and achieve business objectives.
Champion continuous improvement, talent development, succession planning, and organizational effectiveness.
Lead portfolio financial performance, including revenue growth, pricing strategy, forecasting, profitability, and investment prioritization to achieve annual operating plan objectives.
Define and execute portfolio and commercialization strategies that drive revenue growth, profitability, and market leadership.
Own product lifecycle management, including roadmap development, commercialization, portfolio optimization, and end-of-life decisions.
Lead Voice of Customer initiatives to identify unmet customer needs, emerging market opportunities, and evolving industry requirements.
Translate customer, market, and competitive insights into product investments and strategic growth opportunities.
Monitor portfolio performance and implement actions to achieve business objectives.
Lead product positioning, value proposition development, market segmentation, and go-to-market strategies.
Partner with Commercial, R&D, Operations, Quality, Regulatory, and Customer Experience teams to ensure successful product launches and market adoption.
Develop pricing strategies and commercial programs that maximize customer value and business performance.
Develop and execute annual operating plans, strategic initiatives, and long-term growth objectives.
Drive digital marketing, lead generation, and demand creation initiatives that increase awareness, engagement, and pipeline growth.
Use data, analytics, and customer insights to optimize campaign effectiveness and return on investment.
Partner with Commercial teams to accelerate customer acquisition and market penetration.
Evaluate and implement emerging digital marketing tools and capabilities to enhance commercial performance.