Director/Principal, Product Marketing
About The Position
Constant Contact is seeking a Director of Product Marketing to lead marketing for its small-business marketing and sales products across product areas and two platforms. The role is responsible for maintaining consistency and differentiation among features, developing multi-product positioning and messaging, and recommending pricing and packaging. It partners with cross-functional teams to shape marketing and sales strategies that grow the business. The successful candidate will lead and coordinate teams across Marketing, Sales, Product, Business Development, and Customer Operations, communicating results and building alignment with executive leadership. The role combines strategic planning with hands-on execution in a fast-paced, entrepreneurial environment, with a focus on positioning, pricing, packaging, digital growth, and effective go-to-market work.
Requirements
- Bachelor’s degree in Marketing, Business, or a related field, or equivalent.
- 10+ years of Product Marketing experience defining positioning, pricing, and packaging strategies that drive business results, including experience with both products and services.
- Track record of business results from leading cross-functional teams.
- Ability to identify marketplace opportunities and drive action to pursue them.
- Strong collaboration skills, including the ability to build working relationships with peers and executive leadership.
- Ability to create logic-driven, data-backed recommendations, with excellent written and oral communication skills.
- Customer-focused marketing mindset, including matching offers to customer needs and motivating target customers to buy and rebuy.
- Ability to work independently with limited guidance and recognize when to ask for help.
- Positive attitude and ability to work as a team player.
- Flexibility, adaptability, accountability, and willingness to take on new responsibilities or try new approaches.
- Experience defining and leading cross-sell or upsell strategy in both eCommerce and direct sales channels.
- Experience in the technology industry serving consumer or SMB markets.
Responsibilities
- Advance the company’s market position with alignment from Product Management, Sales, Marketing, and executive leadership.
- Lead the Product Marketing Strategic Planning team and liaise with Research & Intelligence and Go-To-Market to improve consistency and efficiency across Product Marketing.
- Refine the positioning framework and ensure new features are represented consistently in messaging across channels and teams.
- Monitor and maintain competitive messaging, internal resources, and sales enablement materials.
- Evaluate pricing and packaging across Constant Contact product lines to ensure the mix of features and price points is appropriate.
- Partner with Product teams to align holistic product roadmaps and communicate them across the organization.
- Create information-sharing strategies and platforms to keep the company informed about product and marketing news.
- Partner with Creative and Web teams to refresh, test, and optimize core messaging, positioning, and presentation on the website.
- Drive, monitor, and communicate results in collaboration with cross-functional teams.
Benefits
- Health and welfare benefits
- Paid leave
- Generous paid time off
- Competitive benefits package supporting employee and family health and well-being
- Career growth, stretch assignments, coaching, and professional development opportunities
- Hybrid work flexibility
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What This Job Offers
Job Type
Full-time
Career Level
Director
