Director, Paid Search

Adelphi Group•New York, NY

23h•$90,000 - $215,000•Hybrid

About The Position

The Director, Paid Search leads the day-to-day management of paid search campaigns and ensures the team executes effectively against strategic goals. The role oversees campaign performance and testing, guides junior team members, and ensures proper implementation of campaigns and programs that meet or exceed client expectations. The Director takes ownership of educating team members, completing work that delivers client value, and strengthening account-management processes. The Director develops paid search strategies aligned with client business objectives, uses data to identify insights and actionable recommendations, and oversees campaign forecasting, budgeting, pacing, and quality assurance. The role builds client relationships, communicates plans to clients and internal teams, identifies opportunities for program expansion, and stays current on industry changes. It also includes mentoring and managing search professionals, collaborating across investment and strategic teams, developing points of view and best practices, overseeing tests with the Associate Director, and presenting team results in terms clients can readily understand. The position is part of a collaborative paid search team that can draw on the Omnicom Search Center of Excellence for training, development, shared best practices, tools, and collaboration. Omnicom policy requires employees to work in the office at least three days per week, to the extent permissible by local law, unless additional office days are directed by the agency or manager.

Requirements

Relevant post-secondary education, training, or equivalent experience.
At least 8 years of relevant paid search experience.
At least 5 years managing junior team members.
In-depth understanding of paid search campaign management and optimization best practices.
Strong knowledge of social, search in social environments, generative AI, programmatic, and other online advertising channels.
Hands-on experience with Google Ads and Microsoft Ads.
Hands-on experience with bid management tools such as SA360, Skai, or Marin.
Hands-on experience with Adobe Analytics or Google Analytics.
Experience with multiple AI buying agents, such as Google and Bing Performance Max.
Advanced use of scripts.
Experience troubleshooting site tags.
Strong analytical skills and ability to use data to drive decisions.
Proactive self-starter comfortable in a fast-paced, results-oriented agency environment.
Team player committed to training, cross-functional collaboration, and communication.
Strong program management and organizational skills, including managing multiple projects, deadlines, and priorities.
Excellent written and verbal storytelling skills.
Experience leading and managing teams, with a proven ability to develop and mentor talent.
A test, learn, and scale mindset.

Nice To Haves

Google Ads Search Certification.
Microsoft Ads Certification.
Google Search Ads 360 Certification.
AI Powered Shopping Ads Certification.
Google Analytics Certification.
AI Powered Performance Ads certification.

Responsibilities

Develop and implement long-term paid search execution plans aligned with client business objectives, and track KPIs.
Analyze campaign data, connect insights to client business goals, and recommend actionable next steps.
Lead and manage search professionals, assign tasks, track progress, and ensure consistent campaign execution.
Train, mentor, and develop junior team members.
Present strategic and tactical plans to clients, staff, and internal teams, while building client relationships and maintaining open communication.
Oversee campaign forecasting, budgeting, and pacing, allocating resources efficiently and optimizing performance within budget constraints.
Understand client business objectives and identify opportunities for campaign expansion and growth.
Perform quality assurance on paid search account-management deliverables.
Collaborate with broader investment and strategic leadership and other Paid Search leads.
Drive platform-execution best practices and produce points of view.
Ensure testing plans are implemented and work with the Associate Director on test development.
Identify opportunities to streamline team workflows and improve efficiency.
Serve as the day-to-day escalation point for issues and challenges.
Present new ideas and approaches to client teams, including upsell opportunities involving third-party vendors or internal technologies.
Monitor industry changes and develop points of view on their likely impact on existing team approaches.
Work with client senior leadership to uncover business challenges and keep client priorities at the forefront of internal work.
Package team results in client-understandable language and continually advance the paid search program.
Prioritize effectively across complex paid search structures spanning multiple accounts and thousands of keywords.