Director of Social Media and Growth Marketing
About The Position
The Director of Social Media and Growth Marketing will build on Envita Medical Center’s established social-media presence and turn its content into a repeatable strategy and measurable source of qualified patient enquiries. The role is hands-on: the Director will shoot and direct content with the Media Manager, develop scripts and stories, assess performance, run A/B tests, and connect successful content to paid campaigns, landing pages, and lead funnels. The position works with executive leadership and collaborates with clinicians, staff, Patient Intake, landing-page, paid-media, analytics, and outside creative partners. The Director leads a Media Manager and helps build Envita’s social and content department. Platforms include Facebook, Instagram, TikTok, LinkedIn, and YouTube. Success includes maintaining the existing publishing cadence, developing platform-specific playbooks and formats, building disciplined experimentation and reporting practices, increasing qualified enquiries, and establishing workflows and a six-month growth roadmap. The work is conducted onsite in a fast-moving environment and involves ongoing content production, filming with team members, clinical and compliance review, paid and landing-page coordination, CRM measurement, and weekly executive reviews. Patient education, accuracy, privacy, informed choice, consent, and honest reporting take priority over reach or promotional claims.
Requirements
- At least 7 years of experience in social media, content, or digital marketing, including at least 3 years leading social-led growth or acquisition; equivalent demonstrated results may outweigh tenure.
- Current, hands-on experience shooting, directing, and scripting short-form and long-form video.
- Comfort coaching on-camera contributors; a portfolio is required.
- A proven record of growing campaigns that generated leads or customers, not only views.
- Experience executing both organic and paid campaigns on Meta, TikTok, YouTube, and LinkedIn.
- Experience with creative and landing-page A/B testing.
- Experience with CRM-based measurement, using GA4 or an equivalent.
- Experience leading at least one direct report.
- Experience managing agencies or freelancers against clear outcomes and budgets.
- Ability to work onsite in a fast-moving environment and combine creative production with clinical review, paid and landing-page coordination, CRM measurement, and regular executive reviews.
- Ability to collaborate respectfully with executive leadership, clinicians, Patient Intake, staff, and external creative partners.
- Commitment to accuracy, patient privacy, consent, clinical review, informed patient choice, and truthful reporting.
Nice To Haves
- Experience in healthcare, specialty care, wellness, or another high-consideration service.
- Familiarity with health-advertising platform policies, patient privacy and consent requirements, and clinical or legal review.
Responsibilities
- Maintain the existing publishing cadence across Facebook, Instagram, TikTok, LinkedIn, and YouTube, personally shooting, directing, scripting, and publishing content.
- Develop platform-specific content strategies, playbooks, pillars, and repeatable storytelling formats.
- Turn recurring questions from patients and families into clear, accessible educational content.
- Review content performance, establish baselines, and assess reach, retention, engagement, audience relevance, and profile-to-site clicks.
- Design and run documented A/B tests across organic content, paid creative, audiences, and landing-page elements; record results and scale, change, or stop decisions.
- Connect priority content themes to paid amplification, topic-specific landing pages, and follow-up journeys.
- Collaborate with Patient Intake to define qualified enquiries and assess enquiry quality and patient-start conversion.
- Implement campaign tagging and CRM source capture with analytics and CRM support, reconcile platform reporting with CRM outcomes, and report attribution limits and conversion lag.
- Lead weekly performance reviews covering content, paid activity, funnel outcomes, test results, and next steps.
- Lead and develop the Media Manager through clear ownership, briefs, coaching, feedback, and accountability.
- Coordinate outside editing and graphics partners and work with clinicians, staff, Patient Intake, and executive leadership.
- Establish a capture-to-publish workflow with clinical approvals, backup coverage, deadlines, and an idea pipeline.
- Prepare a six-month roadmap addressing investment, staffing, and measurement.
- Ensure patient-facing claims receive clinical and compliance review and that patient stories are used only with documented consent and approval.
- Report performance honestly, including unsuccessful tests, and follow approved tracking and privacy practices.
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
