Director of Marketing Growth

Heavy Construction Systems Specialists, LLC • Houston, TX

9h • Hybrid

About The Position

HCSS is seeking a strategic, data-driven Director of Growth Marketing to build and lead a growth marketing engine that creates a more predictable and scalable path from audience acquisition through qualified pipeline and revenue. Reporting to the VP of Marketing, this role owns the strategy connecting demand generation, lifecycle marketing, conversion, and pipeline performance. The Director will lead the Demand Generation and Lifecycle Marketing functions and partner closely with Sales, Revenue Operations, Product Marketing, Content, and other teams.

This is a growth leadership role, not simply campaign management. The Director will diagnose the funnel, identify opportunities, prioritize investment, test new approaches, and turn data into action. The role calls for someone who can develop growth strategy, challenge existing approaches, and investigate performance data to understand what is and is not working. The goal is to identify HCSS's next sources of growth and build a repeatable engine to capture them.

Requirements

• 10+ years of B2B marketing experience, with significant experience in growth marketing, demand generation, performance marketing, or integrated marketing.
• 3+ years of experience leading teams, functions, or senior marketing professionals.
• Demonstrated success building, scaling, or transforming demand generation programs that contributed measurable pipeline and revenue.
• Strong understanding of the complete B2B customer journey, from audience acquisition and demand creation through nurture, opportunity, and revenue.
• Experience managing meaningful paid media and demand generation budgets and making investment decisions based on performance.
• Strong analytical skills, including the ability to diagnose problems and identify opportunities beyond reporting metrics.
• Experience with CRM, marketing automation, attribution, and analytics platforms.
• Excellent communication skills and the ability to translate complex marketing performance into clear insights and recommendations for senior leadership.
• Ability to operate strategically while remaining close enough to execution and data to understand what is happening.

Nice To Haves

• Experience marketing B2B SaaS or technology products.
• Experience marketing to construction, field-based, industrial, or traditionally underserved digital audiences.
• Experience building or transforming a growth or demand generation function rather than simply operating an established program.
• Experience using AI and automation to improve marketing efficiency, personalization, experimentation, and performance.
• Experience working within a sales-led organization with complex or longer sales cycles.

Responsibilities

• Develop and lead an integrated growth marketing strategy aligned to HCSS pipeline and revenue goals.
• Own the marketing funnel from audience acquisition and demand creation through lead progression, opportunity creation, and pipeline contribution.
• Identify the audiences, channels, offers, and customer experiences with the greatest potential to drive incremental growth.
• Develop a balanced channel strategy across paid, organic, email, web, account-based marketing, and emerging channels.
• Evaluate where to increase, decrease, or shift marketing investment based on performance and business opportunity.
• Bring an outside-in perspective on B2B growth strategies, technologies, customer behavior, and emerging acquisition opportunities.
• Partner with Sales to evaluate lead quality and incorporate feedback into targeting, messaging, channel, and campaign strategies.
• Ensure acquisition and lifecycle strategies operate as one connected growth engine rather than separate programs.
• Build a disciplined culture of experimentation across the growth marketing organization.
• Scale successful experiments quickly and eliminate or adjust programs that do not demonstrate sufficient business impact.
• Partner with Marketing Operations and Revenue Operations to ensure accurate attribution, funnel definitions, lead scoring, routing, and reporting.
• Partner with Product Marketing to translate ICPs, customer insights, positioning, competitive intelligence, and product priorities into effective growth programs.
• Collaborate with Content to develop assets and experiences designed around customer needs, buying stages, and discovery behavior.

Benefits

• Flexible hybrid schedule.
• Medical, dental, and vision coverage with company-paid and employee-paid options.
• Paid holidays, sick days, and personal time off.
• Employee Resource Groups (ERGs) that foster connection and inclusion.
• On-site amenities including a covered basketball court, soccer field, track, pickleball/tennis courts, and gym.
• Dog-friendly campus and WiFi-accessible courtyards.
• 401(k) with a 5% company match.
• Coverage for employee professional development and wellness.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed