Director of Growth Marketing

Owl Cyber Defense•Columbia, MD

17h•Remote

About The Position

Owl Cyber Defense is seeking a strategic, results-focused Director of Growth Marketing to lead demand creation, field marketing, and pipeline acceleration across federal, critical infrastructure, and international markets. This senior leadership role owns growth marketing strategy, integrated campaign execution, team leadership, and measurable contributions to pipeline and revenue for Owl’s high-assurance cybersecurity solutions, particularly in cross-domain and data-diode environments. The Director will lead demand generation and field marketing personnel and collaborate closely with Sales, Product, Product Marketing, Business Development, and executive leadership. The role is responsible for marketing complex technical solutions to federal and other regulated markets, understanding government buying motions, and translating technical capabilities into clear market positioning and measurable business outcomes. The position is remote and reports to the SVP of Marketing. Candidates must be able to obtain and maintain a U.S. Government security clearance. The stated base salary range is $145,000–$160,000, with eligibility to participate in the company’s annual bonus program.

Requirements

Bachelor’s degree in Marketing or a related field; equivalent combinations of education and experience will be considered.
At least 8 years of B2B or B2G marketing experience, including meaningful experience marketing to the U.S. federal government.
Experience marketing cybersecurity, secure networking, defense technology, or other mission-critical solutions.
Demonstrated success leading growth marketing, demand generation, or integrated campaign strategy with accountability for pipeline creation and revenue impact.
Direct people-management experience, including leadership of demand generation, field marketing, or related performance marketing functions.
Working knowledge of the federal procurement cycle, government buyer personas, and the dynamics of selling into DoD, civilian agencies, integrators, and regulated environments.
Ability to develop messaging and campaigns for complex cybersecurity solutions and translate technical capabilities into clear customer value.
Experience with modern marketing technology platforms, including CRM, marketing automation, reporting, and account-based marketing tools.
Clear executive communication, cross-functional collaboration, and analytical skills.
Ability to build technical fluency quickly and work effectively with engineers, product leaders, and subject matter experts.
Ability to obtain and maintain a U.S. Government security clearance.

Nice To Haves

Master’s degree.
Familiarity with the National Cross Domain Strategy and Management Office (NCDSMO) and the cross-domain accreditation process.
Experience with cross-domain solutions, data diodes, or related secure data transfer technologies.
Direct experience marketing cybersecurity solutions in federal environments.
Experience marketing to both federal and critical infrastructure audiences.
Familiarity with compliance and security frameworks relevant to federal and high-assurance environments, such as NIST and DoD-aligned requirements, and operational technology frameworks such as IEC 62443 and NERC CIP.
Experience working with channel partners, federal system integrators, and partner-led go-to-market motions.
Experience supporting international, allied, or foreign government markets.
Hands-on experience using AI tools in marketing workflows such as content development, campaign analysis, and reporting, with sound judgment on data handling and security.

Responsibilities

Own the growth marketing strategy and annual plan to increase brand visibility, demand creation, qualified pipeline, and revenue contribution across federal, critical infrastructure, and international accounts.
Lead and develop the growth marketing team, including direct management of demand generation and field marketing personnel, with clear goals, accountability, and performance expectations.
Build and execute integrated marketing programs across digital, ABM, email nurture, content syndication, webinars, field events, partner campaigns, and executive programs aligned to target accounts and segments.
Oversee field marketing strategy for priority federal and critical infrastructure opportunities, including event planning, regional engagement, executive roundtables, industry associations, and partner-facing programs.
Build Owl’s brand visibility in federal, defense, intelligence, and critical infrastructure communities through events, industry presence, thought leadership, earned media, and analyst and association engagement.
Partner with federal sales leadership, business development, capture, and channel teams to align marketing investments with pipeline targets, strategic accounts, and opportunity progression.
Develop differentiated messaging and positioning that communicates the value of Owl solutions in secure information sharing, high-threat network defense, regulatory alignment, and mission continuity.
Monitor the messaging, campaigns, and market activity of Owl’s top three to five competitors and apply relevant insights to campaign strategy and messaging, partnering with Product Marketing on product-level competitive analysis.
Shape go-to-market strategy for cross-domain solutions and diode-related technologies in high-assurance environments.
Support international and allied market initiatives, including Five Eyes, NATO, and partner-nation opportunities, in coordination with Channel, Sales, and Business Development and within applicable export control requirements.
Oversee full-funnel performance management, including MQLs, SQLs, conversion rates, pipeline influence, sourced pipeline, campaign ROI, and revenue attribution.
Own growth marketing budget planning and allocation across programs, prioritizing investment based on performance, market opportunity, and strategic business goals.
Guide content strategy for campaign execution and thought leadership, ensuring relevance to federal decision-makers, technical evaluators, and critical infrastructure stakeholders.
Support sales enablement by keeping Sales informed and prepared to discuss current marketing initiatives, campaigns, and messaging.
Drive account-based marketing strategies for named agencies, programs, integrators, and priority accounts to improve engagement and accelerate deal velocity.
Ensure marketing execution aligns with applicable federal security frameworks, procurement realities, and buyer expectations.
Work with Marketing Operations to improve rigor across marketing systems and processes, including CRM alignment, campaign measurement, reporting cadence, and lead management standards.
Apply AI tools to improve marketing speed, quality, and measurement, and establish clear standards for responsible use.
Present performance insights, recommendations, and pipeline impact to executive leadership, linking marketing investment to business outcomes.