Director of Growth Marketing

Brooklinen•New York, NY

12h•Hybrid

About The Position

Brooklinen is hiring a Director of Growth Marketing to oversee its Growth Marketing function and shape its full-funnel spending strategy across channels. Reporting to the VP of Marketing, this leader will build on the company’s existing foundation and drive business results through planning, testing, and execution. The role leads day-to-day strategy and performance across paid channels, including Search, Paid Social, Affiliate, and CTV. It owns performance marketing budgets, forecasts, testing and optimization, and team structure. The Director partners with Creative, Brand, Ecommerce, Analytics, and Finance, and uses attribution approaches such as marketing mix modeling (MMM) and incrementality testing to evaluate investments and improve performance. The position combines strategic leadership with hands-on platform involvement and includes presenting business insights to senior leadership and leading an in-house team of channel managers. The role is based in NYC with a hybrid schedule requiring two in-office days per week, scheduled Tuesday through Thursday. Compensation is a base salary of $165,000–$195,000, plus equity and a 15% target bonus.

Requirements

At least 7 years of marketing experience, with deep expertise in performance and growth marketing and recent hands-on platform experience.
Proven experience leading an in-house growth or paid media function at a DTC brand at scale.
Experience managing media budgets of $10 million or more and driving efficient growth across multiple paid channels.
Strong analytical fluency across DTC metrics, including LTV, CPA, ROAS, CAC, percentage of organic, and attribution.
Experience with measurement methodologies including MMM and incrementality testing.
Proficiency with Excel and BI or analytics tools such as Omni and Heap, and ability to translate data into clear insights and actions.
Track record as a people leader who builds, develops, and retains high-performing teams.
Ability to partner effectively across Creative, Finance, Ecommerce, Analytics, and Brand.
Comfort working at both strategic and tactical levels, from setting a vision to handling details.
Curious, growth-minded, results-oriented approach, including challenging assumptions, acting on insights, and continuously improving performance.

Responsibilities

Own and evolve growth marketing strategy to drive top- and bottom-line results through planning, testing, and execution.
Lead day-to-day strategy and performance across Search, Paid Social, Affiliate, and CTV, focusing on traffic, ROAS, and marketing efficiency.
Own performance marketing budgets and forecasts with Finance and Marketing, managing investment against traffic, ROAS, and new-customer goals.
Develop and oversee the paid-channel testing and optimization roadmap, including creative testing, platform experimentation, and user journey optimization.
Partner with Creative, Brand, Ecommerce, and Analytics to develop channel strategies and creative that balance brand storytelling with performance.
Use attribution methodologies, including MMM and incrementality testing, to evaluate investment decisions and optimize channel performance.
Stay involved in platform execution and identify opportunities for innovation, experimentation, and improved performance.
Present insights to senior leadership, connecting channel performance to company-wide KPIs and business recommendations.
Own headcount planning and team structure for Growth Marketing.
Lead and develop an in-house team of channel managers, promoting performance, accountability, and operational excellence.

Benefits

Up to 100% medical, dental, and vision coverage for employees.
Fertility and family-building support of up to $20,000 lifetime.
401(k) with a 4% company match.
16 weeks of fully paid parental leave.
20 vacation days, increasing to 25 after five years, plus year-round Summer Fridays.
Hybrid schedule with two in-office days per week, scheduled Tuesday through Thursday.
Remote work during Thanksgiving week and the last week of December.
Up to four additional remote weeks per year with approval.
40% employee discount plus a seasonal product allowance.
One Medical, Talkspace, and $1,000 annually through Joon for wellness.
One-month paid sabbatical after five years, plus an additional one-month paid sabbatical after 10 years.
Equity and a 15% target bonus.