Director, Media and Social

USAA•Tampa, FL

7d•$127,310 - $243,340•Hybrid

About The Position

The Director, Media and Social leads USAA’s social media strategy and execution in support of its mission to serve military members, veterans, and their families. The role partners with Brand, Creative, Corporate Communications, Servicing, Legal, Compliance, Risk, and other internal teams, as well as agency partners, to develop organic, paid, influencer, creator, and employee advocacy programs that support business growth and tell authentic stories about the military community, financial readiness, and USAA members. The Director leads and develops a team of media and social strategists and oversees an always-on content engine. This position establishes performance measures tied to business outcomes, manages budgets, vendors, and social publishing technology, and applies analytics to support brand and product-line marketing. The role also promotes testing and learning across platforms, partnerships, ad formats, and AI capabilities while ensuring business risks are managed in accordance with applicable policies and procedures. The position requires working in the office four days per week and may be based in San Antonio, Plano, Phoenix, Charlotte, Colorado Springs, or Tampa. Relocation assistance and visa sponsorship are not available. The salary range is $127,310–$243,340, with actual compensation varying by location and experience; employees may also be eligible for performance-based incentives.

Requirements

Bachelor’s degree, or four years of relevant education and/or experience.
At least seven years of progressive related social media experience, including at least four years working for large brands or at an agency on large clients.
At least four years of direct team lead or management experience.
Demonstrated ability to manage and lead a comprehensive paid social media plan, including internal team and external media agency oversight.
Expert knowledge of traditional and emerging media used across a broad range of marketing initiatives.
Experience collaborating with key resources and stakeholders, influencing decisions, and managing work to achieve strategic goals.
Expert-level business acumen in business operations, industry practices, and emerging trends.
Understanding of specific laws and rules governing consumer products.

Nice To Haves

Experience leading social and media teams at scale for large brands in a regulated industry such as financial services or insurance.
Knowledge of and experience working across social platforms including Meta, TikTok, Reddit, Snapchat, X, and YouTube.
Ability to turn social media activity into measurable business results in partnership with Analytics.
A track record of developing talent and building a high-performing team culture characterized by speed, creativity, and accountability.
Experience partnering with large agencies and Brand, Legal, Compliance, and Communications teams, and presenting confidently to senior leaders.
Experience procuring and using social tools such as Sprinklr.

Responsibilities

Direct the development and execution of highly complex social media strategies.
Set KPIs that connect social performance to business results, including engagement, sentiment, traffic, leads, sales, and retention.
Oversee budgets, vendor relationships, and social posting technology.
Promote a test-and-learn approach to emerging and existing platforms, influencer partnerships, ad formats, and AI capabilities.
Partner with Legal, Compliance, Risk, and Communications to support responsible execution.
Build and manage a high-performing team, including individual development, performance management, training, and coaching.
Present and communicate media and social strategies, plans, insights, and executions to executive partners and stakeholders.
Lead, influence, and collaborate with internal partners and stakeholders to ensure deliverables meet requirements.
Apply expert understanding of analytics and measurement tools and techniques to support media strategy for brand and product-line marketing.
Ensure risks associated with business activities are identified, measured, monitored, and controlled in accordance with risk and compliance policies and procedures.