Director, Social Media

DBV Technologies•Bernards, VA

4d•$180,000 - $215,000•Onsite

About The Position

The Director, Social Media will lead and evolve DBV Technologies' corporate social media and digital content presence as the company prepares for its next stage of growth. Reporting to the Senior Director, Global Corporate Communications, this leader will own social media strategy, executive digital presence, and the digital content program, translating DBV's science, people, and mission into compelling content for external audiences. This is a critical role for DBV as a late-stage biopharmaceutical company preparing for potential regulatory review and commercial launch. The Director will build the strategy, standards, and capabilities needed to operate responsibly in a highly regulated, fast-moving environment, partnering closely with Legal, Regulatory, Medical, and Investor Relations. The ideal candidate combines strong writing and storytelling skills with digital fluency, creativity, and sound judgment about what a regulated company can and cannot say on social channels. The position is based in Warren, New Jersey, with a minimum of three days onsite and periodic travel to France, medical congresses, and other company locations required.

Requirements

Bachelor's degree in communications, marketing, brand strategy, or a related field.
8 to 10+ years of progressive experience in digital communications, corporate communications, social media, content strategy, or related fields.
Experience in biotechnology, pharmaceutical, healthcare, or another highly regulated or science-driven industry.
Experience working within formal medical, legal, and regulatory review processes.
Demonstrated track record of leading a corporate social media program, including agency management.
Strong writing, editing, and storytelling skills, with demonstrated ability to translate complex information into clear and engaging content.
Working knowledge of digital analytics, SEO, social media measurement, and performance optimization.
Demonstrated ability to collaborate effectively with colleagues across functions and levels of an organization.
Strong digital instincts, editorial judgment, and understanding of how different audiences consume and engage with content.
Ability to connect digital activities to broader communications and business objectives and make thoughtful recommendations.
Ability to translate complex scientific and clinical information into accurate, accessible, and engaging communications.
High standards for regulatory requirements and review processes, including judgment about what to escalate.
Ability to thrive in a growing organization where priorities, processes, and communications needs continue to evolve.
Patient-focused approach that also recognizes the needs of DBV's broader stakeholder community.

Nice To Haves

Experience supporting executive social media or thought leadership.
Experience in a publicly traded company, including familiarity with disclosure considerations.
Experience supporting social media through a regulatory submission or commercial launch.
Experience with social listening and community management tools.
Experience with global audiences, including French-speaking audiences.
Prior people management experience.

Responsibilities

Own and execute DBV's corporate social media strategy and content development in partnership with agency partners.
Build a consistent content pipeline that strengthens awareness and understanding of DBV, its science, people, culture, and commitment to the food allergy community.
Develop social campaigns supporting corporate milestones, medical congresses, regulatory events, corporate announcements, and potential launch activities.
Identify emerging platforms, formats, and digital trends, and recommend opportunities to expand reach and engagement.
Define the team, agency, tools, and budget needed to scale the function ahead of launch, and build the team over time.
Identify compelling stories across DBV's science, clinical development programs, employees, culture, patient community, and broader organization.
Translate complex scientific, clinical, and business topics into clear, accurate, audience-appropriate content.
Develop a steady pipeline of corporate content that builds understanding of DBV beyond individual milestones and announcements.
Integrate digital storytelling with broader corporate, scientific, media, employee, and executive communications.
Own digital presence strategies for members of DBV's senior leadership team and counsel executives on voice, content, and engagement.
Draft executive social content that reflects individual leadership voices while reinforcing DBV's broader narrative and priorities.
Monitor executive social performance and recommend ways to strengthen digital engagement.
Establish community guidelines and moderation standards for DBV's social channels and oversee day-to-day community management.
Implement social listening to track conversation about DBV, food allergy, and the competitive landscape, and surface insights and emerging issues.
Define escalation protocols for sensitive posts, misinformation, and potential crises with Corporate Communications, Legal, and Medical.
Track and report performance across DBV's digital properties and establish meaningful KPIs to evaluate content and channel effectiveness.
Use performance data to recommend improvements to content strategy, channel planning, and audience engagement.
Monitor peer and industry digital activity and identify opportunities for DBV to differentiate its presence.
Stay current on evolving platforms, tools, audience behaviors, and best practices, and bring forward recommendations.
Own the medical, legal, and regulatory review process for social content and ensure posts are reviewed and approved before publication.
Ensure content about investigational products is factual, avoids unsupported safety or efficacy claims, and follows applicable FDA requirements, including as the company moves toward potential approval and launch.
Work with Pharmacovigilance and Legal to identify and escalate potential adverse event and product complaint reports received through social channels according to company procedures.
Coordinate with Legal and Investor Relations so posts about regulatory, clinical, and financial developments are consistent with public disclosures, timed with official announcements, and aligned with policies on material non-public information.
Ensure appropriate consent, privacy, and disclosure practices for patient and employee stories, endorsements, and paid partnerships.
Partner with Internal Communications on employee advocacy guidelines and with Patient Advocacy, Medical Affairs, and Investor Relations to align and time external messages.
Manage agency and vendor relationships, scopes of work, and budgets.