Director, Social Media

Broward College

4d•$64,865 - $74,595•Onsite

About The Position

Broward College is undertaking a strategic transformation to elevate its institutional reputation, strengthen community and economic development partnerships, and position the College as a leading destination for academic and workforce excellence. Reporting directly to the Vice President of Strategic Communication and Marketing, the Director of Social Media serves as the primary strategist, content director, and operational lead for the College’s official social media channels. The Director leads multi-platform strategy, organic storytelling, short-form video oversight, social listening, executive digital positioning, and student brand ambassador programs. The role combines strategic planning and campaign direction with active engagement across campus locations, student organizations, and institutional events to identify and direct authentic campus storytelling and engage diverse audiences. The Director also oversees social media governance, team members, student creators, and external agency partners or vendors.

Requirements

Bachelor’s degree in Marketing, Communications, Digital Media, Journalism, Public Relations, or a related field.
At least 3 years of progressive experience leading social media strategy, digital campaign execution, and audience growth in a corporate, agency, or institutional setting.
Demonstrated supervisory or project leadership capabilities.
Direct professional experience managing social media in higher education, agency experience managing education or consumer brand clients, or experience leading social content execution for an academic institution, department, or student organization.
Strong interpersonal skills and a self-starter mindset for building relationships with campus departments, student groups, influencers, and event organizers.
Ability to think holistically across an integrated marketing and communications team, map narrative assets across channels, and tailor content to target demographics.
Expertise in setting channel benchmarks, measuring social KPIs, using analytics dashboards, and producing actionable performance reports for leadership.
Deep understanding of social media algorithms, digital campaign trends, video production strategy, and performance analytics.
Ability to remain composed under pressure and use sound judgment and emotional intelligence when responding to sensitive commentary or urgent digital situations.
Demonstrated ability to recruit and mentor student ambassadors or influencers, lead team members, and direct external agency or vendor deliverables.

Nice To Haves

Experience in a fast-paced agency or multi-brand environment, with a portfolio demonstrating dynamic content direction, campaign strategy, and adaptation to trends.
Familiarity with South Florida’s higher education landscape, regional culture, student demographics, and campus community dynamics.

Responsibilities

Cultivate relationships with campus deans, student life leaders, faculty, event organizers, and student groups; maintain an active presence at campus events, graduations, workshops, and student gatherings to identify stories and direct timely coverage.
Collaborate across Marketing and Communications, including Communications/PR, Paid Performance Marketing, Digital Web, and Admissions/Enrollment, to align social content with enrollment goals, announcements, and College initiatives.
Develop and execute a cohesive strategy across platforms such as Instagram, LinkedIn, YouTube, X, Facebook, and Threads, matching content to audiences and channels and directing short-form video and campaign assets.
Establish channel-specific KPIs, benchmarks, and performance metrics; analyze audience insights, measure performance, and regularly report to leadership to optimize strategy and demonstrate ROI.
Build, lead, and mentor a Student Ambassador program, recruiting and empowering student creators, campus leaders, influencers, and other digital talent to produce peer-to-peer content supporting recruitment and engagement.
Oversee executive digital strategy and social media presence for the Office of the President and senior leadership, aligning messaging with communications priorities and institutional brand voice.
Monitor social conversations in real time; manage moderation, audience sentiment, and emerging trends; coordinate with Communications/PR on risk mitigation and crisis messaging.
Establish college-wide social media guidelines, brand toolkits, and best practices for campus sub-accounts.
Directly manage team members, student creators, and external agency partners or vendors to maintain brand standards and budget efficiency.