Director, Social Media

Alterra•Denver, CO

5d•$125,000 - $185,000•Hybrid

About The Position

The Director of Social Media is a creative and strategic leader responsible for developing and executing Alterra Mountain Company’s social media and content strategy. The role identifies campaign insights and creates targeted social campaigns to promote Ikon Pass and Alterra-owned destinations, brands, and communities. As part of the Enterprise Marketing Department, the Director integrates social media into the company’s broader marketing and communications strategies to drive demand and stakeholder engagement. The Director oversees social media tactics across the company’s businesses and serves as the technical expert for social capabilities throughout the organization. The role plans and schedules local social content, oversees and measures execution across multiple channels, and brings forward innovations and ideas. It works with local resort teams and Alterra leadership, provides monthly reporting and milestone insights, conducts competitive analysis, and develops annual plans for channels such as Facebook, Instagram, X, LinkedIn, and YouTube. The position leads a small team, manages external social media agency relationships, and works with athletes and influencers on content creation and contractual matters. The base salary range for the Denver area is $125,000–$185,000 per year. Actual compensation may vary based on factors including experience, education, training, location, merit, production, responsibilities, and travel.

Requirements

Bachelor’s degree in marketing, communications, public relations, or a related field.
8 or more years of progressive experience in social media marketing roles.
5–7 years of industry experience.
Knowledge of social channels including Facebook, Instagram, X, LinkedIn, and YouTube.
Understanding of marketing automation, social media analytics and KPIs, digital media strategies, paid social, and their relationship to customer acquisition.
Broad understanding of IT architectures and technologies.
Understanding of consumer trends related to social media consumption.
Highly organized, analytical, detail-oriented, and action-oriented approach.
Strong listening, written, oral communication, and presentation skills.
Ability to deliver timely, high-quality results and honor commitments.
Understanding of consumer behavior and consumer research.
Leadership skills in a matrix organization and ability to manage outside resources and lead change.
Experience with email capabilities and integration.
Experience with consumer research and customer survey tools.
Strong skills and experience with databases and statistical analysis.
Experience managing key performance indicators.
Experience working with multiple levels of Social and Marketing team members at enterprise and destination levels, including resort partners and owned destinations.
Experience managing multiple agencies or vendors simultaneously.
Project management skills related to video production or creative deliverables for social media channels.
Professional or lived experience marketing, communicating, and driving sales in a culturally competent manner to diverse audiences and emerging markets, including underrepresented communities.
Ability to administer multiple social channels and add new channels as needed.

Nice To Haves

Familiarity with the travel industry.
Knowledge of ESPs such as Silverpop.
Knowledge of social media vendor solutions such as Simply Measured, Offerpop, and Sprout.

Responsibilities

Develop strategic oversight and social media communication tactics.
Collaborate with marketing and public relations teams on social campaigns that achieve business objectives.
Partner with the messaging team to provide complementary social campaigns.
Plan short-form video production for use across social channels and the Ikon Pass platform.
Own social programming for new products, including Ikon Pass products and platform product development.
Create launch plans and support new partner additions to the Ikon Pass suite of products.
Manage marketing automation within social media.
Oversee deployment, budget, and optimization of social monitoring tools and analytics.
Foster the Ikon Pass voice, brand, and community across social media, maintaining appropriate tone and brand standards.
Respond to customer messages and service issues, coordinating with contact centers, local teams, and media teams on responses and resolution.
Manage social relationships with resort partners across the Ikon Pass platform, including promotion, customer issues, launches, deadlines, and special projects.
Develop strategies to grow engagement and community across social channels and identify new channel opportunities.
Develop and oversee social and digital test-and-learn opportunities and introduce technologies and platforms to increase impact.
Educate internal and resort partner teams on social media value, best practices, and ongoing changes.
Develop KPI dashboards for all levels of the business.
Provide ongoing technical and functional support for social media channels.
Lead a small team and optimize department capabilities and oversight.
Manage external agency relationships related to social media.
Work with athletes and influencers on content creation and contractual deal points.
Provide monthly reporting updates, milestone insights, competitive analysis, and annual channel plans.

Benefits

Free Ikon Pass for eligible employees, plus additional free skiing and riding privileges at Alterra resorts for eligible employees and dependents.
Discounted skiing and riding for friends and family of eligible employees across Alterra resorts.
Flexible Time Off and Paid Time Off policies for eligible employees.
Discounts on outdoor gear, apparel, rental cars, and other items.
Medical, dental, vision, life, AD&D, short-term disability, and long-term disability insurance; EAP; HSAs; and FSAs.
401(k) plan with company match.
Paid parental leave of up to six weeks for eligible employees.
Commuter benefits for Denver employees.
Hybrid workplace policy for eligible employees, with regular in-person collaboration at the Denver headquarters.
Short-term and long-term incentives may be available.