Director, Media and Social

USAA•San Antonio, NC

7d•Hybrid

About The Position

The Director of Media and Social leads USAA’s social media strategy and helps turn organic, paid, and influencer programs into growth. The role partners with Brand, Creative, Corporate Communications, Servicing, and other internal teams to develop an always-on content engine that tells authentic stories about the military community, financial readiness, and USAA members. Creator, influencer, and employee advocacy programs extend those stories. The Director leads and develops a team of media and social strategists, works with agency partners, and oversees strategy, measurement, budgets, vendors, and social posting technology. The role promotes experimentation with platforms, influencer partnerships, ad formats, and AI capabilities while partnering with Legal, Compliance, Risk, and Communications to ensure responsible execution. It presents strategies and results to executive partners and stakeholders and ensures business risks are identified and managed according to applicable policies. The position requires working in the office four days per week and may be based in San Antonio, Plano, Phoenix, Charlotte, Colorado Springs, or Tampa. Relocation assistance is not available. USAA does not provide visa sponsorship for this role.

Requirements

Bachelor’s degree, or four years of relevant education and/or experience.
At least seven years of progressive related social media experience, including at least four years working for large brands or at an agency on large clients.
At least four years of direct team lead or management experience.
Demonstrated ability to manage and lead a comprehensive paid social media plan, including internal teams and external media agency oversight.
Expert knowledge of traditional and emerging media used across a broad array of marketing initiatives.
Experience collaborating with key resources and stakeholders, influencing decisions, and managing work to achieve strategic goals.
Expert-level business acumen in business operations, industry practices, and emerging trends.
Understanding of specific laws and rules governing consumer products.

Nice To Haves

Experience leading social and media teams at scale for large brands in a regulated industry such as financial services or insurance.
Knowledge of a broad set of social platforms, including Meta, TikTok, Reddit, Snapchat, X, and YouTube.
Ability to turn social media into measurable business results demonstrated in partnership with Analytics.
Track record of developing talent and building a high-performing team culture focused on speed, creativity, and accountability.
Experience partnering with large agencies and Brand, Legal, Compliance, and Communications teams, and presenting confidently to senior leaders.
Experience procuring and using social tools such as Sprinklr.

Responsibilities

Direct the development and execution of highly complex social media strategies.
Set KPIs that connect social performance to business results, including engagement, sentiment, traffic, leads, sales, and retention.
Oversee budgets, vendor relationships, and social posting technology.
Encourage a test-and-learn approach to emerging and existing platforms, influencer partnerships, advertising formats, and AI capabilities.
Partner with Legal, Compliance, Risk, and Communications to support bold and responsible execution.
Build and manage a high-performing team, including individual development, performance management, training, and coaching.
Present and communicate media and social strategies, plans, insights, and executions to executive partners and stakeholders.
Lead, influence, and collaborate with stakeholders and internal partners to ensure deliverables meet requirements.
Apply expert knowledge of analytics and measurement tools and techniques to support media strategy for brand and product-line marketing.
Ensure risks associated with business activities are identified, measured, monitored, and controlled in accordance with risk and compliance policies and procedures.