Hotel Director of Sales | Brecksville AC Hotel

SHANER•Brecksville, OH

About The Position

Shaner Hotels is hiring a Director of Sales to lead sales efforts for the new 136-room AC Hotel by Marriott Cleveland Brecksville, scheduled to open in Spring 2027 within the Valor Acres mixed-use development. The Director of Sales will develop and execute sales strategies, grow revenue and market share, build client relationships, and oversee the Sales Department. The role partners closely with the General Manager and hotel leadership, including Revenue Management, to meet financial objectives and position the hotel as a preferred choice for corporate, group, leisure, sports, and association business. This leadership role includes managing the Sales Department's operations and budget, identifying and securing business across multiple market segments, monitoring market trends, collaborating on marketing initiatives, and recruiting and developing the sales team. The Director of Sales also coordinates with hotel departments to support group and event execution and maintains accurate forecasts, CRM records, and sales reports. A potential start date is early Quarter 4 of 2026. The position requires schedule flexibility, including weekends, holidays, evenings, and varied shifts as business needs require.

Requirements

At least five years of progressive sales experience, preferably in hospitality, including leadership responsibilities.
Proven success generating hotel revenue through corporate, group, association, government, sports, and leisure business.
Valid driver's license and clean driving record.
High school diploma or equivalent required.
Strong knowledge of hotel operations, revenue management, sales strategy, budgeting, and forecasting.
Familiarity with local market conditions, business trends, and economic drivers.
Experience with hotel sales systems, CRM platforms, Property Management Systems (PMS), and revenue management tools.
Strong understanding of sales and marketing techniques, digital marketing, prospecting, negotiation, and account management.
Ability to prepare departmental budgets, monitor expenses, and maintain cost controls.
Ability to interpret banquet event orders, contracts, operating procedures, and company policies.
Knowledge of event setup requirements and group business coordination.
Excellent leadership, communication, presentation, negotiation, and relationship-building skills.
Ability to communicate effectively with guests, clients, associates, management, and community organizations.
Strong analytical, organizational, and problem-solving abilities.
Knowledge of local attractions, events, and destination resources that support hotel sales efforts.

Nice To Haves

Bachelor's degree in Hospitality Management, Business Administration, Marketing, or a related field.
Bilingual English/Spanish.

Responsibilities

Develop and execute strategic sales and marketing plans to achieve hotel revenue, occupancy, and market-share goals.
Focus on hotel financial objectives, budget targets, and top-line revenue growth.
Oversee daily Sales Department operations and ensure compliance with company policies, franchise standards, and departmental procedures.
Keep the Sales team informed about applicable Shaner Hotels, franchise, and hotel policies.
Identify, solicit, negotiate, and secure business across corporate, government, association, SMERF, sports, tour, and leisure market segments.
Strengthen existing client relationships and pursue new accounts and revenue opportunities.
Analyze market trends, competitor activity, and customer demand to identify market segments and strategies for growth.
Create and implement promotional packages, seasonal offers, and marketing initiatives to increase occupancy during need periods.
Collaborate with Marketing and hotel leadership on advertising, digital marketing, direct mail, local promotions, and community outreach.
Represent the hotel at trade shows, industry conferences, Chamber of Commerce events, networking functions, and community organizations.
Partner with the General Manager and Revenue Management on pricing strategies, sales forecasts, and business plans.
Develop, manage, and monitor the Sales Department annual operating budget and maintain cost controls.
Recruit, hire, train, coach, mentor, and evaluate Sales team members.
Foster communication and collaboration with the General Manager, Revenue Management, Catering, Front Office, Food & Beverage, and other departments.
Review banquet event orders and coordinate with operational teams to ensure group and event expectations are met.
Maintain accurate sales forecasts, account management records, CRM data, and sales activity reports.
Work a flexible schedule that may include weekends, holidays, evenings, and varied shifts as business needs require.
Perform other duties as assigned.