Director of Sales (DOS) - HOTEL - Holiday Inn, Garland TX

Blue Sky Hospitality Solutions•Garland, TX

42d•Onsite

About The Position

Seeking a dynamic, results-driven Director of Sales to lead the hotel's commercial strategy and drive total revenue performance across all market segments. This role requires a visible leader who combines strategic thinking with hands-on selling to grow market share, build strong client relationships, and position the hotel for long-term success. The Director of Sales will lead the overall hotel sales strategy across various segments including Corporate Transient, Group Sales, SMERF, Association, Government, Sports & Entertainment, Tour & Travel, Local Negotiated Accounts, and Catering & Social Business. This position involves driving proactive outbound sales efforts, prospecting, networking, and account development, as well as developing and executing annual sales and marketing plans aligned with revenue goals. The role also requires close partnership with Revenue Management to optimize pricing strategy, forecasting, pace management, market segmentation, inventory optimization, and RevPAR growth, while building demand during need periods and maximizing business mix and profitability. Building strong relationships with local corporations, meeting planners, convention organizations, sports organizations, and community partners is essential. The Director of Sales will represent the hotel at industry events, lead weekly sales strategy meetings, monitor performance reports, and recruit, coach, develop, and inspire a high-performing sales team. Collaboration with Operations to ensure a seamless guest experience is also a key responsibility.

Requirements

Minimum 5+ years of hotel sales leadership experience
Current or previous Director of Sales or Assistant Director of Sales experience within a full-service branded hotel
IHG experience strongly preferred
Demonstrated success driving: RevPAR, ADR, Occupancy, Market Share, Total Revenue
Strong understanding of: Corporate Transient, Group Sales, Catering, Business Travel, Revenue Strategy
Experience partnering closely with Revenue Management.
Proficiency with Delphi, Delphi.fdc, Opera, CI/TY, or comparable hotel sales and CRM systems preferred.
Strong leadership, presentation, negotiation, and relationship-building skills.

Nice To Haves

Nashville market experience preferred but not required

Responsibilities

Lead the overall hotel sales strategy across: Corporate Transient, Group Sales, SMERF, Association, Government, Sports & Entertainment, Tour & Travel, Local Negotiated Accounts, Catering & Social Business.
Drive proactive outbound sales efforts, prospecting, networking, and account development.
Develop and execute annual sales and marketing plans aligned with revenue goals.
Partner closely with Revenue Management to optimize pricing strategy, forecasting, pace management, market segmentation, inventory optimization, and RevPAR growth.
Build demand during need periods while maximizing business mix and profitability.
Develop strong relationships with local corporations, meeting planners, convention organizations, sports organizations, and community partners.
Represent the hotel at industry events, networking functions, trade shows, and community organizations.
Lead weekly sales strategy meetings and maintain accountability for sales production and performance.
Monitor STR reports, market share, pace, production reports, and competitive intelligence to identify opportunities and drive results.
Recruit, coach, develop, and inspire a high-performing sales team focused on exceeding revenue goals.
Collaborate with Operations to ensure a seamless experience from contract through guest arrival and event execution.