Director of Sales

Excel Hotel Group•Huntington Beach, CA

12d

About The Position

SpringHill Suites Huntington Beach is seeking a dynamic, results-oriented Director of Sales to lead the hotel's sales efforts and support its continued success. The role develops and executes sales strategies to maximize revenue, strengthen market presence, and position the hotel as a preferred choice for business and leisure travelers. The Director of Sales takes ownership of the local market and contributes to the hotel's strategic direction while working with hotel leadership and the wider team. The position involves actively developing new business, building relationships with local organizations and clients, and maintaining an in-person market presence for at least three days per week. It also includes planning and negotiating sales activity, monitoring market and competitor trends, supporting budgets and forecasts, and analyzing hotel performance metrics. The Director of Sales works closely with the General Manager and hotel team to support a seamless experience from initial sales contact through guest arrival. Excel Hotel Group describes itself as a growing, privately owned, family-run hotel ownership, management, and development company. It highlights a family-driven culture, collaboration, initiative, professional growth, and internal advancement. Compensation is $85,000 to $95,000 per year. Benefits are subject to eligibility and applicable plan terms.

Requirements

At least 3 years of hospitality sales or sales management experience; hotel experience at a comparable size and service level is preferred.
Demonstrated ability to generate new business, build lasting client relationships, and achieve revenue goals.
Strong understanding of hotel sales strategies, market segmentation, and revenue performance metrics.
Excellent communication, presentation, negotiation, and relationship-building skills.
Self-motivated, proactive approach and passion for prospecting and developing new business.
Strong organizational skills and ability to manage competing priorities and meet deadlines.
Collaborative mindset and ability to work independently while partnering effectively with hotel leadership.

Nice To Haves

Experience in a hotel of comparable size and service level.

Responsibilities

Develop and execute sales strategies and strategic plans to achieve and exceed revenue goals.
Identify, pursue, and secure new business in the local market, including corporate accounts, group business, and key market segments.
Build and maintain relationships with local businesses, decision-makers, community organizations, and industry partners.
Spend at least three days per week on in-person sales calls, prospecting, and relationship development.
Develop sales presentations and proposals that communicate the hotel's value and differentiate it from competitors.
Negotiate contracts and business agreements while balancing client needs and hotel profitability.
Monitor market trends, competitor activity, and business demand, and adjust sales strategies as needed.
Partner with hotel leadership to develop budgets, forecasts, and revenue strategies.
Analyze occupancy, average daily rate (ADR), revenue per available room (RevPAR), and competitive market performance.
Work with the General Manager and hotel team to support a seamless experience from initial sales contact through guest arrival.
Maintain a strong sales pipeline through prospecting, follow-up, and account management.
Represent SpringHill Suites Huntington Beach professionally in the local business community.
Take ownership of sales performance and demonstrate initiative, accountability, and commitment to results.