Director of Sales
About The Position
The Director of Sales leads sales efforts for SpringHill Suites by Marriott Paso Robles Atascadero across business transient, group business, and banquet catering. The role focuses on driving revenue, expanding market share, developing lasting client relationships, and building a strong base of business for the hotel. The Director of Sales leads and develops the sales team, sets strategy and goals, and represents the hotel in the local market. The position develops new accounts and strengthens existing relationships; plans sales strategies and action plans; monitors production and market trends; and partners with Revenue Management to optimize rate, occupancy, and profitability. It supports the full sales process, from prospecting and proposals through contracting and transition of booked business to operations, while ensuring a professional, service-focused experience. Success includes achieving or exceeding revenue goals, maintaining a healthy new-business pipeline, strengthening key accounts, growing market share, and building an accountable, high-performing team.
Requirements
- At least 2 years of hotel sales experience; sales team leadership experience is preferred.
- Strong knowledge of hotel sales across group, business transient, and/or banquet catering segments.
- Experience setting sales strategies, goals, and action plans and holding a team accountable for results.
- Strong leadership skills, including experience hiring, training, coaching, and developing team members.
- Strong organizational skills and attention to detail.
- Proficiency with Microsoft Word, Excel, and PowerPoint.
- Professional, personable presence and a passion for hospitality.
Nice To Haves
- Experience leading a sales team.
Responsibilities
- Drive revenue and business growth by developing new accounts, strengthening existing relationships, and executing sales strategies to achieve or exceed hotel revenue goals.
- Lead and develop the sales team by setting goals and priorities, coaching and training team members, and supporting their performance.
- Generate new business through outbound sales, sales calls, lead generation, and relationship development with key accounts, prospects, and local demand generators.
- Develop sales strategies and action plans across business transient, group, and banquet catering segments.
- Monitor sales performance and use market trends, lead sources, production data, and revenue management insights to inform business decisions.
- Partner with Revenue Management to identify opportunities to optimize rate, occupancy, and hotel profitability.
- Ensure booked business is managed with strong service, professionalism, and attention to detail.
- Represent the hotel in the community and marketplace and build relationships with clients, partners, peers, competitors, and local organizations.
- Manage the sales process from prospecting and proposals to contracts and correspondence, and ensure a successful transition of booked business to operations.
- Report account, segment, and individual production and progress against goals.
Benefits
- Medical insurance
- Dental insurance
- Vision insurance
- 401(k)
- Vacation and sick leave
- Team Member Travel Program hotel and dining discounts
- Marriott Team Member Rates
- Opportunities to connect, give back, and build community through team events and volunteering
- Bonus eligibility
- Monthly cell stipend
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
