Director of Sales

Hersha Hospitality Management LP • Annapolis, MD

11d • Onsite

About The Position

The Director of Sales joins the leadership team at the Annapolis Waterfront Hotel and leads commercial strategy for the city's only hotel situated directly on the harbor. This executive role drives revenue growth across group, catering, and transient segments, using the hotel's waterfront views, event venues, and downtown location to generate sales. The role includes developing strategic plans, achieving annual revenue goals, maintaining key account relationships, and leading and developing the sales team. The stated growth path is Area Director of Sales, Regional Director of Sales, and VP of Sales.

Requirements

• Four-year college degree required.
• Previous sales experience in a comparable hotel size and scope required.
• Public relations and community marketing experience required.
• Proficiency with Excel, Word, Delphi, and access database tools.

Nice To Haves

• Additional or advanced degree coursework in business administration, marketing, and communications.
• Hotel operations experience.

Responsibilities

• Interview, select, train, schedule, coach, and support associates to ensure performance in accordance with brand or hotel standards and HHM core values.
• Use internal and external resources and data to develop strategic plans covering all business segments.
• Understand sales and business processes, support corporate and hotel goals, and contribute to enhancing customer value.
• Identify customer business requirements and craft offers that increase the hotel's revenue share.
• Monitor sales-team objectives and take appropriate action to correct shortfalls against the annual marketing plan.
• Achieve annual hotel revenue goals established in the annual budget.
• Maintain relationships with key hotel accounts to increase customer satisfaction and account revenue.
• Negotiate terms and conditions using professional sales techniques to satisfy internal and external customer requirements.
• Communicate and leverage the hotel's benefits to close sales opportunities.
• Prepare and maintain a current annual marketing plan with measurable initiatives for maintaining and growing each business segment.
• Model effective selling techniques, develop others, and demonstrate commitment to the industry and personal development.
• Develop clear and effective oral and written presentations.
• Travel locally to conduct outside calls, promote the hotel, and review competition.
• Follow sustainability guidelines and practices related to HHM's EarthView program.
• Perform other duties as requested by management.

Benefits

• Medical, dental, and vision health insurance
• Paid time off
• 401(k) company match
• Free basic life insurance
• Travel discounts
• Commuter transit and commuter parking benefits
• Quarterly bonuses and incentives
• Employee assistance and wellness program
• Educational and professional development
• Technology reimbursements

What This Job Offers

• Job Type: Full-time
• Career Level: Director