Director of Sales
About The Position
Lodgco Hospitality is seeking a relationship-driven Director of Sales to lead revenue growth at the Fairfield Inn & Suites Grand Rapids North. The role serves as the hotel’s market leader for sales, with autonomy to develop strategies, cultivate key accounts, grow market share, and influence the property’s success. The Director of Sales works with hotel leaders and the management company to pursue continued growth in the West Michigan business and leisure travel market. The position develops and executes sales and marketing plans, pursues business across multiple market segments, manages group sales, builds client relationships, and represents the hotel in the local business community. The employee is expected to work approximately 40 hours per week, generally be available during core business hours of 8 a.m. to 5 p.m. Monday through Friday, and occasionally work evenings and weekends. Some flexibility of hours is allowed.
Requirements
- At least 3 years of hotel sales experience, preferably in a Director of Sales or senior sales role.
- Proven success achieving revenue and sales goals.
- Strong networking, prospecting, and relationship-building skills.
- Ability to analyze market trends and create effective sales strategies.
- Excellent communication and presentation abilities.
- Strong organizational and time management skills.
- Experience with hotel sales systems and CRM platforms.
- Valid driver’s license and safe driving record.
- Satisfactory criminal background screening.
- Professional references.
Nice To Haves
- Hospitality, Marketing, or Business degree preferred.
- Experience in a Director of Sales or senior sales role.
Responsibilities
- Develop and execute strategic sales and marketing plans to generate room revenue and grow market share.
- Identify and pursue new business opportunities across corporate, group, government, sports, healthcare, and leisure segments.
- Analyze market trends, competitor activity, and customer demand to maximize revenue opportunities.
- Participate in weekly revenue strategy discussions and contribute to pricing and business mix decisions.
- Meet or exceed monthly, quarterly, and annual revenue goals.
- Prospect, secure, and maintain relationships with key accounts and local businesses.
- Generate business through sales calls, networking events, community involvement, trade shows, and industry partnerships.
- Conduct property tours and presentations for prospective clients.
- Re-solicit existing accounts and strengthen long-term customer loyalty.
- Manage group sales opportunities from inquiry through execution.
- Create proposals, contracts, and customer communications.
- Coordinate with hotel operations to ensure group expectations are exceeded.
- Maintain accurate group forecasting, account management, and CRM documentation.
- Represent the hotel within the local business community, Chamber organizations, CVBs, and networking groups.
- Stay informed about market developments, emerging opportunities, and competitor activity.
- Build partnerships that increase visibility and generate new revenue streams.
Benefits
- Health insurance options starting day one.
- Dental insurance options starting day one.
- Vision insurance options starting day one.
- Incentive and bonus earning potential.
- 401(k) with company match.
- Paid time off.
- Marriott travel discounts.
- Professional development opportunities.
- Supportive and collaborative company culture.
- Opportunity to grow within a successful and expanding hospitality organization.
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
