Director of Sales

E.M.A. Hospitality • Itasca, IL

12d

About The Position

The Director of Sales leads sales efforts for a hotel, developing and implementing sales and marketing plans to achieve revenue and profitability goals, increase market share, and support business growth. This role works with the management team and other hotel departments to align sales activity with hotel objectives and deliver exceptional service.

The Director of Sales oversees business development, client relationships, sales operations, and the sales team. The position also collaborates with marketing on campaigns and promotional materials, monitors sales performance, and provides updates to hotel leadership.

Requirements

• Bachelor’s degree in Hospitality Management, Business Administration, Marketing, or a related field.
• Minimum of 5–7 years of experience in hotel sales, including at least 3 years in a leadership role.
• Proven track record of achieving sales targets and driving revenue growth.
• Strong leadership, communication, and interpersonal skills.
• Excellent negotiation and client management abilities.
• Proficiency in hotel management software, CRM systems, and MS Office Suite.
• Ability to work flexible hours, including nights, weekends, and holidays as needed.

Nice To Haves

• Master’s degree preferred.

Responsibilities

• Develop and implement sales strategies to achieve revenue and profitability targets.
• Analyze markets, trends, opportunities, and the competitive landscape.
• Create and manage sales budgets, forecasts, and reports.
• Identify and pursue business opportunities, including corporate accounts, group bookings, and events.
• Build and maintain relationships with clients, travel agencies, and other partners; attend industry events, trade shows, and networking functions to promote the hotel.
• Lead, mentor, and develop the sales team; set goals, conduct performance evaluations, and provide training and development.
• Foster a collaborative, positive work environment that encourages teamwork and innovation.
• Collaborate with the marketing team on campaigns and promotional activities, and oversee sales collateral and promotional materials.
• Manage the hotel's online presence, including website content and social media platforms.
• Maintain and grow existing client relationships through regular communication and personalized service.
• Lead high-level negotiations and contract discussions, and address client issues or concerns to ensure satisfaction.
• Oversee the sales process from lead generation through contract signing and follow-up.
• Use hotel management software and CRM systems to track sales activity and performance.
• Monitor and analyze sales metrics and adjust strategies as needed.
• Coordinate with operations, catering, and finance to execute sales initiatives.
• Participate in management meetings to align sales goals with hotel objectives.
• Provide regular updates and reports to the General Manager and Regional Director of Sales.

Benefits

• Medical, dental, and vision insurance coverage options.
• Accrued paid time off for vacation, personal days, and illness.
• 401(k) retirement plan enrollment options.
• Employee discount programs at partner hotels and affiliate properties worldwide.
• Performance-based incentive programs tied to individual and team goals.
• Paid holidays.
• Professional development and career growth opportunities.

What This Job Offers

• Job Type: Full-time
• Career Level: Director