Director of Sales

Chefs Warehouse•Union City, CA

About The Position

The Director of Sales directs the overall performance of the sales force, with a focus on strategic planning and strong customer relationship management to maximize profitability. This role provides leadership for sales execution, ensures the effectiveness of the Sales Team, establishes plans and strategies to expand the customer base in the territory, and contributes to continuous improvement efforts. The Director is accountable for sales and gross profit plans, develops market sales strategies, supports sales professionals, and works to achieve sales KPIs while growing the business.

Requirements

  • 5–7 years of experience in sales.
  • Demonstrated leadership skills and experience leading major projects and high-end clients.
  • Excellent interpersonal skills and a collaborative leadership style.
  • Commitment to high professional ethical standards and a diverse workplace.
  • Collaborative work style and commitment to excellent customer service.
  • Demonstrated ability to train, coach, and develop sales professionals.
  • Strong communication skills with external and internal customers.
  • Bachelor of Arts degree in Business or a related field.

Nice To Haves

  • Experience in food distribution.

Responsibilities

  • Direct the overall performance of the sales force and provide leadership on sales execution.
  • Be accountable for sales and gross profit plans in the division.
  • Monitor and evaluate Sales Associate performance.
  • Develop a market business plan and sales strategy that supports company sales goals and profitability.
  • Prepare action plans for individuals and teams to execute on sales leads and prospects.
  • Lead the development of action plans to penetrate new markets.
  • Assist with developing and implementing marketing plans as needed.
  • Conduct regular sales update meetings.
  • Ensure execution of department goals and maintain accountability.
  • Provide effective Customer Relationship Management.
  • Provide timely feedback to senior management regarding performance.
  • Provide timely, accurate, competitive pricing on completed prospect applications submitted for pricing and approval while striving to maintain maximum profit margin.
  • Assist Sales Associates with preparing proposals and presentations.
  • Control expenses to meet budget guidelines.
  • Adhere to company policies, procedures, and business ethics codes.
  • Support sales KPIs while growing the business.
  • Delegate responsibilities and assist with personal and professional goal setting.
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