Director of Sales

Excel Hotel Group•Huntington Beach, CA

8d•$85,000 - $95,000

About The Position

SpringHill Suites Huntington Beach is seeking a dynamic, results-oriented Director of Sales to lead hotel sales efforts and support continued success. The role develops and executes sales strategies to maximize revenue, strengthen market presence, and position the hotel as a preferred choice for business and leisure travelers. The Director of Sales takes ownership of the local market, develops new business, contributes to the hotel's strategic direction, and works with hotel leadership to achieve measurable results. The position includes proactive local-market sales activity, with at least three days per week spent on in-person sales calls, prospecting, and relationship development. The Director of Sales collaborates with the General Manager and hotel team to deliver a seamless experience from initial sales contact through guest arrival. The role is with Excel Hotel Group, a hotel ownership, management, and development company that describes its culture as family-driven and supports professional growth and internal advancement.

Requirements

At least 3 years of hospitality sales or sales management experience, preferably at a hotel of comparable size and service level.
Proven ability to generate new business, build lasting client relationships, and achieve revenue goals.
Strong understanding of hotel sales strategies, market segmentation, and revenue performance metrics.
Excellent communication, presentation, negotiation, and relationship-building skills.
Self-motivated, proactive approach and passion for prospecting and developing new business.
Strong organizational skills and ability to manage competing priorities and meet deadlines.
Collaborative mindset and ability to work independently while partnering effectively with hotel leadership.

Nice To Haves

Experience at a hotel of comparable size and service level.

Responsibilities

Identify, pursue, and secure new local-market business, including corporate accounts, group business, and key market segments.
Build and maintain relationships with local businesses, decision-makers, community organizations, and industry partners.
Spend at least three days per week on in-person sales calls, prospecting, and relationship development.
Develop sales presentations and proposals that showcase the hotel's value and distinguish it from competitors.
Develop and execute sales plans to meet or exceed revenue goals.
Negotiate contracts and business agreements that balance client needs with hotel profitability.
Monitor market trends, competitor activity, and business demand, and adjust sales strategies accordingly.
Partner with hotel leadership to develop budgets, forecasts, and revenue strategies.
Analyze occupancy, average daily rate (ADR), revenue per available room (RevPAR), and competitive market performance.
Work with the General Manager and hotel team to ensure a seamless experience from initial sales contact through guest arrival.
Maintain a strong sales pipeline through prospecting, follow-up, and account management.
Represent SpringHill Suites Huntington Beach professionally in the local business community.
Take ownership of sales performance and demonstrate initiative, accountability, and commitment to results.