Director of Sales

Atria Senior Living • Houston, TX

10d • $60,000 - $69,000

About The Position

The Community Sales Director is responsible for achieving and exceeding the community’s monthly and quarterly revenue and sales targets. The role develops internal and external marketing, builds strategic relationships with referral sources, and supports the community’s leasing and marketing success. More than 50% of the role’s time is spent outside the community generating inquiries and meeting revenue targets.

The Community Sales Director engages prospective residents and their influencers, provides personalized follow-up and visits, maintains accurate inquiry information in the Customer Relationship Management database, and collaborates with community leaders on forecasts, marketing plans, training, events, budgets, and customer transitions. The position also monitors competing senior living communities and educates people who advise seniors about health and alternative living options.

Requirements

• At least one year of related sales experience.
• Strong customer service skills.
• Basic financial knowledge of revenue and profitability.
• Strong computer and electronic file management skills.
• Strong organizational skills; ability to be detail-oriented and multitask.
• Ability to maintain confidentiality.
• Ability to work flexible hours, including evenings, weekends, and holidays, as business needs dictate.
• Driving responsibilities; may use a company-provided vehicle and/or personal vehicle.
• Valid driver’s license.

Nice To Haves

• Bachelor’s degree from a four-year college or university preferred.

Responsibilities

• Spend more than 50% of working time outside the community generating inquiries to meet and exceed monthly and quarterly revenue targets.
• Generate inquiries and move-ins through developing and maintaining relationships with referral sources and community contacts, including health care providers, hospitals, rehabilitation facilities, retirement and estate planners, real estate service providers, senior organizations, civic groups, and other contacts.
• Collaborate with the Executive Director to accurately forecast move-ins.
• Train and provide ongoing in-service education for community staff who may field inquiry calls or conduct tours.
• Ensure inquiries receive timely, proper responses and follow-up, demonstrating urgency regarding occupancy rates.
• Position the Executive Director or Resident Services Director as local experts on aging through introductions, joint sales calls, and strategic events.
• Develop and maintain relationships with national and local referral agencies.
• Engage new inquiries by phone and in person to guide them toward a sale.
• Conduct follow-up visits in prospective residents’ homes or at influencers’ locations.
• Build relationships with inquiries and prospective residents through discovery, empathetic listening, and follow-up questions.
• Maintain the community’s Customer Relationship Management database accurately, recording new inquiries and creating prompt, personal next steps after interactions.
• Create customer experiences through home, hospital, and rehabilitation visits, personalized tours, and follow-ups.
• Work with the Executive Director to develop and implement a rolling 90-day Sales and Marketing Plan.
• Manage and monitor the community marketing budget within established guidelines.
• Help the Executive Director identify first-impression and rent-ready apartment challenges and opportunities.
• Ensure committed customers are smoothly handed off to the Executive Director, Resident Services Director, and Community Business Director for care assessment and lease due diligence.
• Monitor the market and competing senior living communities outside Atria.
• Create, market, and implement events for inquiries and local influencers, both inside and outside the community.
• Educate and provide information to people who advise seniors on health and alternative living options.
• Perform other duties as needed or assigned.

Benefits

• Paid holidays and PTO.
• Community employees may receive annual anniversary rewards depending on classification; amounts vary by location.
• Health, dental, vision, and life insurance.
• Retirement Savings Plan / 401(k) employer match.
• Tuition reimbursement for U.S.-based communities.
• Supportive environment with advancement opportunities and promotion of work-life balance.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed