Director of Sales

Tharaldson Hospitality•Fairfield, CA

8d•$85,000 - $95,000

About The Position

The Director of Sales develops and executes strategic sales initiatives to drive hotel revenue and market share. The role cultivates new business, maintains client relationships, analyzes market trends, and partners with hotel leadership to achieve revenue goals. The Director of Sales works with the General Manager to develop the annual sales and marketing plan, manages sales budgets and revenue goals, and collaborates with Revenue Management and Operations. The position also represents the hotel in the local business community and provides sales support and training to hotel team members as appropriate.

Requirements

Knowledge of hotel sales processes, revenue management principles, and market segmentation.
Experience utilizing brand sales systems, CRM platforms, and Microsoft Office.
Proven ability to prospect, develop new business, and maintain long-term client relationships.
Strong networking, negotiation, presentation, and communication skills.
Self-motivated with excellent organizational and time management abilities.
Valid driver's license and reliable transportation.
Ability to travel locally for client meetings, networking events, and sales calls.

Nice To Haves

2+ years of hotel sales experience preferred.
Previous Director of Sales experience preferred but not required for highly qualified candidates.
Experience with Marriott, Hilton, Hyatt, IHG, Wyndham, or other major hotel brands preferred.
Associate's degree in Hospitality, Business, Marketing, or a related field preferred, or an equivalent combination of education and experience.

Responsibilities

Develop and execute the hotel's annual sales and marketing plan in partnership with the General Manager.
Prepare, manage, and monitor the sales budget and revenue goals.
Prospect for new business through networking, cold calling, outside sales, and community involvement.
Build and maintain relationships with corporate accounts, group clients, and local businesses.
Conduct regular sales appointments, property tours, and client presentations.
Analyze market trends, competitor activity, STAR reports, and revenue data to identify growth opportunities.
Collaborate with Revenue Management to maximize occupancy and ADR.
Use brand-specific sales systems and CRM tools to track leads, sales activity, and production.
Represent the hotel at networking events, trade shows, and community organizations.
Provide sales support and training to hotel team members as appropriate.
Work closely with Operations to ensure exceptional guest experiences and client satisfaction.
Perform other duties as assigned.