Director of Sales Operations

SourceLine•Dallas, TX

10d

About The Position

Our client is hiring a Director of Sales Operations to support sales growth, lead conversion, marketing performance, customer acquisition, partnership development, and operational coordination across multiple RV shop locations. This is a revenue-focused leadership role responsible for improving sales performance, strengthening customer communication, supporting marketing and referral activity, and ensuring sales efforts align with shop capacity and operational needs. The Director of Sales Operations will work closely with Shop Managers, office staff, and Ownership to support lead management, customer experience, reporting, accountability systems, and continued company growth.

Requirements

Experience in sales leadership, operations, business development, customer service management, or a related leadership role
Experience with sales pipelines
Experience with CRM activity
Experience with reporting
Experience with marketing initiatives
Experience with referral partnerships
Experience with customer communication
Experience with multi-location coordination
Organized
Professional
Accountable
Able to work closely with shop leadership and ownership to support business growth, customer experience, and operational efficiency

Nice To Haves

Strong sales follow-up
Improved lead conversion
Measurable revenue growth
Strengthened customer experience across assigned locations
Ownership of sales activity, marketing follow-through, customer communication, CRM usage, reporting, and operational accountability
Comfortable working in a performance-driven environment where communication, results, and accountability are closely monitored

Responsibilities

Driving sales growth and revenue production across multiple shop locations
Managing the sales pipeline from lead generation through close
Monitoring lead quality, conversion rates, customer follow-up, and communication standards
Supporting marketing initiatives designed to increase lead volume and brand awareness
Building and maintaining referral partnerships with vendors, dealerships, insurance contacts, and other business sources
Working closely with Shop Managers to align sales activity with production scheduling and shop capacity
Tracking KPIs and identifying opportunities to improve sales performance, customer experience, and operational efficiency
Reviewing CRM activity, sales reporting, marketing performance, and customer communication accuracy
Supporting company SOPs, office processes, customer service standards, and accountability systems
Providing Ownership with accurate reporting on sales performance, pipeline status, marketing results, partnership activity, revenue trends, and operational concerns
Identifying training needs within sales, office, and customer service teams
Supporting coaching, staff accountability, and professional communication standards