Director of Sales & Marketing - Packer Freight

PACKER FASTENER AND SUPPLY INC•Green Bay, WI

9d•Onsite

About The Position

Packer Freight is seeking a Director of Sales & Marketing to lead its growth engine. Reporting to the President and serving on the leadership team, the Director will build, coach, and lead the Business Development Manager (BDM) team to acquire new shippers and expand margins with existing customers. Success is measured by team outcomes, including a disciplined pipeline, a repeatable sales playbook, and a BDM team that is hired effectively, ramped quickly, and retained. The Director will shape Packer Freight’s market presence, sharpen its messaging, and develop new verticals such as data center and critical infrastructure. The role works with company leaders and partner companies on sales strategy, pricing, solution design, account handoffs, and shared customer opportunities. The position is on-site in Green Bay, Wisconsin, and requires travel of up to 25% of the time.

Requirements

At least 5 years of experience selling freight brokerage or 3PL services.
At least 2 years of experience leading a sales team.
Proven track record of personally closing mid-size and enterprise shipper accounts.
Experience building pipeline and forecast discipline in a CRM.
Proficiency in Microsoft Office.
Demonstrated leadership ability to coach, inspire, and hold people accountable.
Ability to work on-site in Green Bay.
Ability to travel up to 25% of the time.
Valid driver’s license and acceptable driving record.
Ability to obtain coverage through the company’s auto insurance carrier under the company Driver Safety Policy.

Responsibilities

Personally lead and close strategic accounts with the potential to become among the company’s largest relationships.
Grow named accounts by winning new lanes, plants, and modes at designated current customers, and coordinate quarterly business reviews for those accounts.
Own the sales message and marketing plan, clarifying why shippers choose Packer Freight and ensuring consistent messaging aligned with the company’s strategy and target markets.
Build and manage the sales pipeline, including stages, forecasting, sales operations, and CRM processes.
Design and run a standardized sales playbook covering prospecting, qualification, proposals, and closing.
Build and run sales training for new and existing BDMs, partnering with the President and People team on onboarding.
Lead and coach BDMs through weekly one-on-ones, joint calls, deal reviews, and sales meetings.
Hire and grow the BDM team, set quotas, KPIs, and activity standards, and hold team members accountable.
Develop the data center and critical infrastructure vertical by identifying target shippers, contractors, and project types and establishing its go-to-market plan, messaging, and pipeline.
Coordinate with PFS Companies sister companies on shared customers and referrals.
Run the role’s seat on the Entrepreneurial Operating System (EOS), own a weekly scorecard, set quarterly Rocks, and participate on the leadership team.
Partner with the GM and Director of Solutions on pricing, solution design, and handoff of new accounts to operations teams.
Partner with the President on sales strategy, strategic planning, quarterly Rocks, and market research.