Director of Sales & Marketing Island H2O

NDM Hospitality Services•Kissimmee, FL

15d•Onsite

About The Position

NDM Hospitality Services is seeking a strategic, results-oriented Director of Sales & Marketing to lead commercial growth at Island H2O Water Park in Kissimmee, Florida. Reporting directly to executive leadership, this role serves as the park’s chief commercial strategist and is responsible for attendance, revenue, market share, guest acquisition and retention, and brand awareness. The director leads integrated sales, marketing, digital commerce, partnership development, and revenue optimization initiatives that support long-term business growth. The position oversees sales, marketing, revenue strategy, digital marketing, e-commerce, public relations, group and tourism sales, partnerships and sponsorships, CRM and loyalty marketing, brand strategy, and community relations. The director develops commercial strategies to grow attendance, ticket and season-pass sales, sponsorship and group revenue, corporate events, in-park spending, brand awareness, guest retention, and market share. Island H2O Water Park is a technology-driven entertainment destination in Central Florida’s tourism corridor, serving local residents, travelers, tour operators, schools, youth organizations, corporate groups, and vacationing families. As part of NDM Hospitality’s portfolio, the park invests in innovation, guest experience, and strategic growth. The director recruits and develops a high-performing team, manages multi-million-dollar sales and marketing budgets, monitors forecasts and performance, and presents results and strategic recommendations to senior leadership. Success is measured using commercial results and KPIs including attendance and revenue growth, season-pass sales and renewals, ticket yield, per-capita spending, sponsorship and partnership revenue, group sales, digital revenue, customer acquisition cost, lifetime value, marketing ROI, market share, brand awareness, and customer retention.

Requirements

Bachelor’s degree in Marketing, Business Administration, Hospitality Management, Tourism, Communications, or a related field.
At least 8 years of progressive sales and marketing experience.
At least 5 years of leadership experience managing teams and commercial functions.
Demonstrated history of driving revenue growth and business expansion.
Experience developing and managing budgets, forecasts, and performance reporting.
Strong expertise in digital marketing and modern customer acquisition strategies.
Excellent leadership, communication, negotiation, and presentation skills.
Advanced skills in Microsoft Office and business analytics tools.

Nice To Haves

Experience in attractions, theme parks, water parks, resorts, hospitality, entertainment, tourism, or destination marketing organizations.
Revenue management experience.
Partnership and sponsorship sales experience.
Experience with CRM and marketing automation platforms.
Established network in hospitality, travel, tourism, entertainment, or attractions industries.

Responsibilities

Develop and execute annual and long-range commercial growth strategies.
Own attendance, revenue, market-share growth, and commercial performance objectives.
Develop revenue optimization strategies for domestic and international market segments.
Drive season-pass sales, admissions revenue, group business, and ancillary spending.
Partner with Operations and Finance to increase guest spending and profitability.
Evaluate market trends, consumer behavior, and competitive positioning to identify growth opportunities.
Monitor sales performance, forecasts, budgets, and commercial KPIs; present results and recommendations to executive leadership.
Create sales plans for group sales, corporate business, youth and school programs, and tour operators.
Build relationships with hotels, resorts, destination marketing organizations, convention and visitors bureaus, travel agencies, receptive tour operators, and local businesses.
Identify and secure partnerships that increase visitation and revenue; lead sponsorship development and partnership initiatives.
Negotiate contracts, promotions, strategic alliances, and commercial agreements.
Set sales targets, territory plans, and performance goals; grow B2B channels including corporate events, team building, schools, youth sports, associations, conventions, group tours, and travel trade markets.
Lead integrated marketing across digital, social, traditional, influencer, public relations, and experiential channels.
Own brand positioning and long-term brand strategy; develop annual marketing plans and promotional calendars.
Build awareness in Florida and key feeder markets; oversee advertising, creative development, content production, and media planning.
Direct agency relationships and media buying; lead media outreach, press events, influencer engagement, and community relations.
Maintain brand consistency across guest touchpoints.
Grow online ticket sales and digital revenue through SEO, SEM, paid social, display advertising, retargeting, and digital acquisition.
Optimize website performance, user experience, mobile functionality, and conversion rates.
Use data analytics and attribution modeling to guide marketing investments and implement full-funnel acquisition and retention strategies.
Manage CRM, email marketing, automation, and customer lifecycle initiatives; develop personalized campaigns to increase repeat visits and customer lifetime value.
Analyze attendance trends, booking patterns, purchasing behaviors, demand forecasts, and competitive pricing.
Develop segmentation strategies, performance dashboards, and reporting tools to guide decisions and improve profitability.
Collaborate with Finance and Operations to improve yield, capacity utilization, and per-capita spending.
Recruit, develop, coach, and retain the sales and marketing team; establish goals, KPIs, development plans, mentoring, and succession planning.
Build a culture of accountability, collaboration, innovation, and performance excellence.
Partner with Operations, Finance, Guest Experience, Food & Beverage, Retail, and executive teams.
Lead departmental planning, budget development, and resource allocation.
Manage multi-million-dollar sales and marketing budgets, allocating resources to maximize ROI.
Monitor revenue forecasts, sales pipelines, marketing effectiveness, and profitability; deliver measurable growth across commercial revenue channels.
Present business performance, financial results, and strategic recommendations to senior leadership.