DIRECTOR OF SALES & MARKETING

HCW Hospitality•Leawood, KS

20h

About The Position

The Director of Sales & Marketing will lead the pre-opening and ongoing sales and marketing strategy for a new AC Hotel by Marriott, scheduled to open in May 2027. The role is responsible for building awareness, revenue, and demand across corporate, group, leisure, meetings, weddings, and social events, and positioning the hotel as a premier destination in its market. The Director will promote the hotel’s 126 guest rooms, 4,500 square feet of event space, wedding suite, restaurant and bar, and outdoor gathering areas. The position works with HCW’s marketing team and hotel leadership to develop sales, marketing, revenue, and community partnership strategies, and leads a sales team focused on results and client experience. HCW Hospitality describes its work as creating memorable guest experiences and energetic communities through innovation, authenticity, and service. The company states that it is an equal opportunity employer committed to an inclusive and diverse workplace.

Requirements

Strong knowledge of hotel trend reporting, including ADR, Occupancy, and RevPAR.
Progressive hospitality sales and marketing leadership experience.
Proven success driving hotel revenue across corporate, group, meetings, weddings, and social events.
Strong knowledge of hotel sales, marketing, forecasting, budgeting, and revenue strategy.
Understanding of digital marketing, e-commerce strategies, and public relations.
Strong experience building community partnerships.
Strong leadership, communication, negotiation, and relationship-building skills.
A proactive, results-driven approach with the ability to turn strategy into action.
Commitment to HCW’s values of Excellence, Innovation, Attention to Detail, Community, Empowerment, and Passion.

Nice To Haves

Pre-opening or new hotel launch experience.
Knowledge of brand positioning.

Responsibilities

Lead the hotel’s pre-opening and ongoing sales and marketing strategy.
Develop business across corporate, group, leisure, meetings, weddings, and social segments.
Build relationships with key accounts, planners, community partners, and local organizations.
Promote the hotel’s guest rooms, event space, wedding suite, restaurant and bar, and outdoor gathering areas.
Drive awareness through digital marketing, public relations, partnerships, events, and community engagement in partnership with HCW’s marketing team.
Maintain a strong sales pipeline through prospecting, networking, site tours, and account development.
Partner with revenue management and hotel leadership on pricing, forecasting, promotions, and market strategy.
Monitor market trends, competitor activity, and sales performance to identify opportunities and adjust strategy.
Develop annual sales and marketing plans, budgets, goals, and performance reporting.
Negotiate and oversee hotel contracting with group and business transient accounts.
Recruit, coach, and lead a high-performing sales team focused on results and exceptional client experiences.
Represent the hotel within the community and build partnerships that strengthen its market presence.
Take on additional duties as assigned by management to support the smooth operation of the hotel.