Director of Sales & Marketing

Gameday Social Apparel•Sioux Falls, SD

10d•Onsite

About The Position

Gameday Social is a South Dakota-based fashion brand for women, founded in 2021 and certified as woman-owned. The company aims to elevate the social fan experience through licensed collaborations and has grown through innovative design, product quality, and retailer and licensing relationships. The Director of Sales & Marketing will own revenue growth and brand amplification. This builder and leader will set strategic account plans, join account managers in retailer meetings, and direct a marketing team that translates the brand story into retailer sell-through. The role leads account management and marketing across the business and reports directly to the Founder & CEO. It is an in-person position in Sioux Falls, South Dakota.

Requirements

At least 8 years of experience in sales, brand, or marketing leadership in fashion, licensed products, or brand-centric consumer products in an omnichannel environment.
Proven wholesale experience with national retailers, including leading buyer presentations.
Experience leading and growing teams.
A revenue mindset, including investigating changes in numbers and developing solutions, resource needs, and plans.
Strong communication and presentation skills, with the ability to represent the brand to buyers, licensors, and partners.
P&L ownership, including travel expense management.
Genuine interest in licensed apparel and the customers the company serves.
Ability to travel for retailer meetings and markets.

Nice To Haves

Licensed collegiate or professional sports experience.

Responsibilities

Own an annual revenue target and growth roadmap for each strategic account, and present plans to leadership for feedback.
Join account managers in strategic buyer meetings and line reviews, bringing curated recommendations on core styles, proven winners, and opportunities to expand.
Build relationships with new and existing retailers, including buyers and marketers, and support retailers with assets that improve turnover.
Strategize placement of available-to-ship and slow-moving inventory through existing accounts and new channels, including off-price, marketplaces, and wholesale platforms.
Own the quality and expansion of wholesale and marketplace channels, including internal and third-party channels such as Faire and TikTok Shop.
Coach and develop account managers to manage their accounts with ownership.
Set the marketing strategy and calendar and provide the team with clear execution plans.
Develop retailer marketing program strategies, including in-store signage, promotional assets, and sell-in materials for retail partners and sales representatives ahead of launches.
Turn licensing partnerships and collaborations into full brand stories, involving leadership early in high-value opportunities.
Build brand preference so shoppers choose Gameday Social, not just an individual style.
Work closely with Product and Merchandising on go-to-market plans for each collection, ensuring retailers receive brand assets promptly and launches are prepared before product arrives.
Own P&L, including travel expense management.
Travel for retailer meetings and markets.