Director of Sales & Marketing

Treetops Resort • Gaylord, MI

2d • Onsite

About The Position

The Director of Sales & Marketing leads Treetops Resort’s sales and marketing activities and strategy, focusing on maximizing revenue across group sales, events, lodging, dining, and recreation. This leadership role develops a high-performing team and coordinates efforts to strengthen the resort’s brand, grow market share, and achieve revenue goals. The director combines strategic planning and hands-on leadership, using data and guest feedback to guide decisions while working with resort operations to ensure guest experiences deliver on sales and marketing promises.

The successful candidate sets priorities aligned with resort-wide goals, coaches and holds the team accountable, builds relationships with clients and partners, manages budgets and marketing returns, and adapts to seasonal changes and shifting market conditions. The role represents Treetops Resort at industry events and communicates performance updates and recommendations to senior leadership.

Requirements

• Bachelor’s degree in Business, Marketing, Hospitality, or a related field.
• At least five years of experience in a sales and marketing leadership position within the hospitality or resort industry.
• Proven record of achieving sales targets and successfully managing marketing campaigns.
• Strong leadership and team management skills, including the ability to inspire and develop high-performing teams.
• Excellent communication and negotiation skills and ability to build relationships with diverse stakeholders.
• Proficiency in CRM software, digital marketing platforms, and data analytics tools.
• Strategic mindset and ability to adapt to changing market conditions.
• Strong organizational skills, attention to detail, and ability to manage multiple projects simultaneously.
• Enthusiasm for hospitality and commitment to delivering exceptional guest experiences.

Responsibilities

• Develop and execute comprehensive sales and marketing strategies to achieve revenue goals and increase market share.
• Lead the sales team in identifying and securing group bookings for corporate events, weddings, conferences, and leisure travel.
• Oversee marketing campaigns across digital, print, and social media platforms to elevate the Treetops Resort brand and drive guest engagement.
• Build and maintain relationships with key clients, partners, and stakeholders to encourage repeat business and create new opportunities.
• Analyze market trends, competition, and guest feedback to adapt strategies and identify growth opportunities.
• Prepare and manage departmental budgets, allocate resources, and evaluate returns on marketing investments.
• Represent Treetops Resort at industry events, trade shows, and networking opportunities.
• Collaborate with resort operations teams to ensure guest experiences deliver on sales and marketing promises.
• Lead, mentor, and support the professional development of the sales and marketing team.
• Track sales performance, marketing ROI, and key performance indicators; present updates and recommendations to senior leadership.
• Translate resort-wide business goals into focused sales and marketing priorities and actionable plans.
• Balance long-term revenue strategy with the day-to-day needs of group bookings, campaigns, and guests.
• Communicate with senior leadership, department heads, and the sales and marketing team.
• Perform other duties as required.

What This Job Offers

• Job Type: Full-time
• Career Level: Director