Director of Sales Marketing

Elegance • Hot Spring, AR

11d

About The Position

The Director of Sales Marketing leads sales and marketing activities to achieve community occupancy goals. The role manages the sales process from lead generation and appointment setting through community visits, deposit collection, and move-ins, while using the CRM and overcoming objections. The Director analyzes sales, conversion, and business development data, develops relationships with prospective residents, advisers, and referral partners, and creates personalized experiences that connect customers’ needs with community benefits. The role also supports a customer service and hospitality culture and participates in community and local events and professional groups.

Requirements

• Proven ability to close sales, generate leads, set appointments, and convert tours to move-ins.
• Passion for supporting customers and referral sources in identifying a senior living solution.
• At least two years of sales experience; experience in the retirement or healthcare industry is preferred.
• Knowledge of state and Medicare/Medicaid regulations that affect service delivery.
• Valid driver’s license and private vehicle required for frequent business use.
• Must be able to pass background and drug screens.

Nice To Haves

• Bachelor’s degree in Marketing, Business, or a related field preferred.
• Sales experience in the retirement or healthcare industry preferred.

Responsibilities

• Perform sales closing activities, including lead generation, appointment setting, community visits, deposit collection, move-ins, CRM utilization, and overcoming objections.
• Develop and execute sales and marketing plans to achieve occupancy goals.
• Analyze conversion ratios, sales, and business development data and prepare reports.
• Cultivate relationships with potential residents, advisers, and referral partners, creating personalized experiences focused on matching needs to community benefits.
• Plan and participate in community and local events and professional groups.
• Drive a customer service and hospitality culture within the community.
• Complete other duties as assigned.

Benefits

• Competitive compensation and comprehensive benefit plans.
• Paid time off and holidays.
• 401K/Roth Plan.
• Company-paid life insurance.
• Perks and discounts.
• Tuition, travel, and employee assistance programs.
• Supportive leadership and career advancement opportunities.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed