Director of Sales & Marketing - Senior Living Community
About The Position
The Director of Sales & Marketing will develop and execute strategic sales plans to drive occupancy, revenue growth, and brand awareness across the organization’s senior living communities. The Director will lead a high-performing team, establish measurable goals, and align sales initiatives with the overall business strategy. The role works closely with executive, clinical, and administrative leadership across the organization, providing regular updates on lead generation, conversion rates, occupancy growth, and campaign performance. The position is based in Bethesda, Maryland, requires local travel, and offers flexibility. The schedule is full-time, 40 hours per week, with occasional weekends and evenings.
Requirements
- Bachelor’s degree in a relevant field.
- 10 or more years of progressive sales and marketing experience.
- 5 or more years of sales and marketing leadership experience.
Nice To Haves
- Experience in the senior living industry is strongly preferred.
- Experience in related fields such as home care or hospice is accepted.
Responsibilities
- Partner with executive leadership to define short- and long-term growth plans.
- Analyze market trends, competitor activity, and industry developments to guide sales strategy.
- Build strong partnerships with community executive directors and sales leaders.
- Drive census and revenue growth across all communities.
- Establish sales goals, performance metrics, and incentives.
- Strengthen referral networks and expand community outreach programs.
- Build strong partnerships with community support specialists.
- Recruit, mentor, and retain top talent across the sales and marketing teams.
- Set performance expectations and provide ongoing coaching and professional development.
- Foster a culture of accountability, collaboration, and customer-centered service.
- Develop and manage departmental budgets.
- Provide regular updates on lead generation, conversion rates, occupancy growth, and campaign performance.
Benefits
- Monthly commission
- 20% annual bonus
- Additional performance-based bonuses
- Paid time off
- Paid holidays
- Health insurance
- Dental insurance
- Vision insurance
- 401(k)
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What This Job Offers
Job Type
Full-time
Career Level
Director
