Director of Sales and Marketing, Senior Living

Marion Woods Sky Active Living (Priority Life Care)•Ocala, FL

3d•$60,000

About The Position

The Director of Sales and Marketing manages and creates strategic initiatives to maximize admissions and build, grow, and maintain an acceptable census at an assigned independent living community. The role supports the company’s mission to provide senior care with respect for affordability and independence. The position works with the General Manager and community partners to promote the community, increase referrals, and support resident and family satisfaction.

Requirements

Bachelor’s degree preferred; relevant experience may be considered in lieu of a degree.
Must maintain a valid driver’s license in the applicable state.

Nice To Haves

Bachelor’s degree.

Responsibilities

Develop and manage resident census growth at the assigned independent living community.
Research and analyze local competition.
Research, analyze, and monitor financial and demographic factors that may affect service needs or amenities.
Build relationships with physicians, attorneys, senior living communities, community agencies, and hospitals to promote a positive facility image and encourage referrals.
Advise appropriate referral sources to help minimize social and economic obstacles to discharge.
Make sales calls to medical, insurance, legal, and financial professionals, senior organizations, special interest groups, and other community contacts.
Develop creative marketing and outreach strategies to maintain, obtain, and increase referral sources.
Meet with residents and families on move-in day and ensure accommodations are appropriately prepared.
Work with the General Manager to support satisfaction and assess and respond to satisfaction surveys.

Benefits

Competitive wages and salary with a bonus structure.
Career advancement opportunities through the Pathway to Promotion program.
Health plans, including vision and dental.
SwiftMD telemedicine at no cost to employees.
Paid holidays and paid time off.
Company-paid $10,000 life insurance.
Family planning and support services through Maven.
Voluntary short-term disability, accident coverage, and critical illness coverage.
Confidential Employee Assistance Program.
Retirement savings plans, including 401(k).
Flexible Spending Accounts.
On-demand wages via ZayZoon.
Employee referral bonuses.
Years of Service rewards and PLC Employee of the Year awards.
Flex-time and work-from-home options.
Onsite education opportunities, education assistance, and continuing education credits.
Company-wide events and social activities.