Director of Sales and Marketing, Senior Living

Priority Life Care•Ocala, FL

About The Position

At Priority Life Care (PLC), the Director of Sales and Marketing for independent living manages and creates strategic initiatives to maximize admissions and build, grow, and maintain an acceptable census at assigned independent living communities. The role supports PLC’s mission to enhance seniors’ lives through affordable, independent senior care. The position offers a competitive salary and bonus structure, benefits, and opportunities for career advancement and professional development.

Requirements

A bachelor's degree is preferred; relevant experience may be considered in lieu of a degree.
Must maintain a valid driver's license in the applicable state.

Nice To Haves

Bachelor's degree.

Responsibilities

Develop and manage resident census growth in the assigned independent living community.
Research and analyze local competition.
Research, analyze, and monitor financial and demographic factors that may alter service needs or amenities.
Build relationships with physicians, attorneys, senior living communities, community agencies, and hospitals to foster a positive facility image and encourage referrals.
Advise appropriate referral sources to help minimize social and economic obstacles to discharge.
Make sales calls to medical, insurance, legal, and financial professionals, senior organizations, special interest groups, and other community contacts.
Develop creative marketing and outreach strategies to maintain, obtain, and increase referral sources.
Meet with residents and families on move-in day and ensure accommodations are appropriately prepared.
Work with the General Manager to ensure satisfaction and assess and respond to satisfaction surveys.

Benefits

Competitive wages and salary with bonuses.
Health plans, including medical, dental, and vision insurance.
SwiftMD telemedicine at no cost to employees.
Paid holidays and paid time off.
Company-paid $10,000 life insurance.
Family planning and support services through Maven.
Voluntary short-term disability, accident coverage, and critical illness coverage.
Confidential Employee Assistance Program.
Retirement savings plans, including a 401(k).
Flexible Spending Accounts.
On-demand wages through ZayZoon.
Employee referral bonuses.
Service-year rewards and PLC Employee of the Year awards.
Vacation time.
Flex-time and work-from-home options.
Education assistance, ongoing onsite education, and continuing education credits.
Social activities and company-wide events.