Senior Living Community Sales Director

Country Meadows•Frederick, MD

About The Position

Country Meadows is hiring a full-time Senior Living Community Sales Director to help prospective residents and their families explore and choose a senior living community. The position balances compassionate, relationship-based sales with urgency and accountability, guiding families through emotionally complex decisions and helping them feel informed and supported. The director conducts in-person and virtual tours, develops referral relationships, represents the community at events, and works with campus and clinical teams to support move-ins. The role is 40 hours per week and includes working one weekend per month and a rotating holiday schedule. Pay is $40–$42 per hour based on experience, with bonus/commission eligibility.

Requirements

Proven experience in relationship-based sales; backgrounds in senior living, healthcare, hospitality, or long-term-care insurance are welcome.
Confidence guiding complex decisions involving multiple family members and emotional considerations.
Comfort using CRM systems and managing details, follow-ups, and sales pipelines.
Warm, outgoing, and self-motivated, with the ability to move conversations forward while helping people feel heard.
Respect for older adults and a genuine interest in supporting families.

Nice To Haves

Bachelor’s degree in Marketing, Business, Human Services, or a related field preferred.
Certification or licensure in assisted living or personal care is a plus.
Understanding of personal care, assisted living, or memory care is a plus.

Responsibilities

Connect with prospective residents and their families, build trust, uncover needs, and guide them through the decision process.
Lead engaging in-person and virtual tours, answer questions, and tailor the experience to each family.
Follow up with prospective residents and families and manage sales conversations through to a decision.
Build referral relationships with healthcare providers, clergy, service organizations, and other community partners.
Represent the community at events, open houses, and outreach opportunities.
Collaborate with campus and clinical teams to support a smooth move-in process.
Track leads and activity in CRM software and manage sales goals and follow-ups.
Support strong occupancy while balancing compassion and persistence.

Benefits

Highmark Blue Shield health coverage and employer-matching 401(k).
Length of service bonus.
Paid time off, including holidays, a birthday day, and a Personal Day of Meaning; opportunity to roll over unused time.
Supplemental life insurance.
Company-paid short-term disability and supplemental short- and long-term disability plans.
Incentivized career paths and tuition reimbursement.
On-the-job training and continuing education.
Employee assistance program for employees and their families.
Co-worker Foundation grants for times of need.
Interest-free Helping Hand loans.
Bonus/commission eligibility.