Senior Living Community Sales Director

Country Meadows Retirement Communities•Frederick, MD

3d•$40 - $42

About The Position

The Senior Living Community Sales Director helps prospective residents and their families explore and choose a senior living community. The role balances empathy with urgency, building trust and guiding families through decisions about care and a new home. The director leads in-person and virtual tours, maintains follow-up and referral relationships, represents the community at events, and works with campus and clinical teams to support move-ins. The position is full-time at 40 hours per week, includes one weekend per month and a rotating holiday schedule, and pays $40–$42 per hour based on experience. The role is eligible for bonus or commission. Country Meadows is a family-owned private company based in Hershey, Pennsylvania, with more than 2,500 co-workers and over 35 years of service to seniors.

Requirements

Proven experience in relationship-based sales; senior living, healthcare, hospitality, and long-term-care insurance backgrounds are welcome.
Confidence guiding complex decisions involving multiple family members and emotional considerations.
Comfort using CRM systems and accurately managing details, follow-ups, and sales pipelines.
Warm, outgoing, and self-motivated, with the ability to advance conversations while helping people feel heard.
Respect for older adults and a passion for helping families feel confident, comfortable, and supported.

Nice To Haves

A bachelor’s degree in Marketing, Business, Human Services, or a related field is preferred.
Certification or licensure in assisted living or personal care is a plus.
Understanding of personal care, assisted living, or memory care is a strong plus.

Responsibilities

Connect with prospective residents and their families, build trust, uncover needs, and guide them toward choosing the community.
Lead engaging in-person and virtual tours, answer questions, and tailor each experience to the family’s situation.
Manage follow-up with prospective residents and families.
Build referral relationships with healthcare providers, clergy, service organizations, and other community partners.
Represent the community at events, open houses, and outreach opportunities.
Collaborate with campus and clinical teams to ensure a smooth, supportive move-in process.
Track leads and sales activity in CRM software.
Help maintain strong occupancy while balancing compassion with persistence.

Benefits

Comprehensive benefits, including Highmark Blue Shield and employer-matching 401(k).
Length-of-service bonus.
Generous paid time off, including holidays, a birthday day, and a Personal Day of Meaning, with the opportunity to roll over unused time.
Supplemental life insurance.
Company-paid short-term disability and supplemental short- and long-term disability plans.
Incentivized career paths and tuition reimbursement.
On-the-job training and continuing education.
Employee assistance program for employees and their families.
Co-worker Foundation grants for times of need.
Interest-free Helping Hand loans.
Bonus or commission eligibility.