Director of Sales and Admissions
About The Position
Washington Healthcare is seeking a results-driven Director of Sales & Admissions to lead census growth and manage the full admissions process. The role builds and maintains strong referral relationships while ensuring a seamless, compliant, and resident-centered admission experience. The ideal candidate combines healthcare admissions knowledge, sales acumen, and strong interpersonal skills. The Director creates a comforting, engaging atmosphere for residents, prospective residents, and their loved ones; communicates effectively with facility teams and customers; and collaborates with referral sources and nursing, administrative, and social services departments. The position supports the shared goal of excellent resident care and ensures admission practices and records meet applicable regulations and facility requirements.
Requirements
- Bachelor’s degree or three years of equivalent experience in lieu of a degree.
- Strong passion for geriatric advocacy and commitment to senior care excellence.
- Demonstrate C.A.R.E. values: Compassion, Accountability, Relationships, and Excellence.
- Sales experience, including identifying customer needs, promoting products and services, building client relationships, and managing a sales pipeline.
- Clear and effective communication and ability to collaborate with facility teams and referral sources.
- Attention to detail in maintaining records and complying with regulations.
Nice To Haves
- Admissions and sales experience in skilled nursing or long-term care.
- Knowledge of Medicare, Medicaid, and managed care processes.
Responsibilities
- Lead census growth and manage the full admissions process.
- Build and maintain strong referral relationships.
- Ensure a seamless, compliant, and resident-centered admission experience.
- Identify customer needs, promote products and services, meet or exceed sales goals, build client relationships, and manage the sales pipeline.
- Create a comforting and engaging atmosphere for residents, prospective residents, and loved ones.
- Communicate and collaborate with referral sources and facility teams, including nursing, administrative, and social services departments.
- Maintain accurate and complete records and ensure admission practices comply with federal and state regulations.
Benefits
- Access to earnings before payday.
- Employee referral bonus programs.
- 401(k).
- FSA program.
- Free life insurance.
- PTO exchange-for-pay programs.
- Medical coverage, vision insurance, and dental insurance.
- Employee Assistance Program.
- Workforce Chaplains.
- Personalized Wellness Coaching.
- Holiday pay and PTO, with opportunities to earn additional PTO.
- Employee discount programs.
- Preceptors and mentorship programs.
- Clinical and leadership development pathways.
- Education partnerships with colleges and universities.
- Financial assistance for continuing education.
- Company-sponsored scholarship programs.
- Tuition reimbursement.
- Employee recognition events and monthly and annual awards.
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What This Job Offers
Job Type
Full-time
Career Level
Director
