Director of Product Marketing – Services
About The Position
Cyera is hiring a Product Marketing Director to own go-to-market strategy for DataWatcher, its managed service for the Cyera Data Security Platform, and its proactive services portfolio: the Data Risk Assessment, AI Security Readiness Assessment, and Incident Materiality Assessment. This is a senior individual-contributor role with strategic scope. The director will define how services are positioned alongside the platform, turn expert-led offerings into repeatable and scalable pipeline drivers, and work with Sales, Customer Success, Services, and the CSO team to make services central to customer adoption and expansion. The role also covers future service offerings. The position owns the services portfolio narrative and go-to-market plans, including positioning, messaging, launches, sales and partner enablement, and marketing programs intended to generate qualified pipeline. The director will shape customer journeys connecting assessments to platform adoption and paid services engagements, and create content for executive and practitioner audiences.
Requirements
- 10+ years of product marketing, solutions marketing, or closely related experience in B2B technology.
- At least 3 years of experience in cybersecurity, data security, risk, or a comparable technical enterprise category.
- Proven experience marketing services, managed services, subscription advisory, or professional services offerings, ideally alongside a software platform.
- Track record of owning positioning and messaging and leading end-to-end launches that produced measurable pipeline or revenue.
- Experience selling to or building content for CISOs and senior security and risk leaders.
- Excellent written and verbal communication skills, including the ability to explain complex technical and advisory work to executive and practitioner audiences.
- Experience building sales enablement used by field teams and working closely with sales leaders and solution engineers.
- Comfort setting success metrics, tracking funnel and attach performance, and adjusting plans based on results.
- Bachelor's degree or equivalent practical experience.
Responsibilities
- Define positioning, messaging, and value propositions for DataWatcher and each proactive assessment, clarifying how each connects to the Cyera platform and the other portfolio offerings.
- Build a services narrative for CISOs, security leaders, data and AI governance owners, and practitioners who evaluate and run these programs.
- Own the go-to-market plan for each offering, including audience, use cases, entry points, sales motion, and success metrics.
- Position proactive assessments as entry points to platform adoption and paid services engagements, and build the customer journey connecting them.
- Lead launches and relaunches, including new assessment variants and responses to market events such as new AI regulation or high-profile breaches.
- Create sales and partner enablement materials, including solution briefs, datasheets, pitch decks, FAQs, objection handling, battlecards, and ROI and business-case tools.
- Partner with Demand Generation, Field Marketing, and Content on campaigns, webinars, and events that turn services interest into qualified pipeline.
- Create content to support demand generation and sales engagement, including ebooks, videos, website content, and webinars.
Benefits
- Ability to work remotely
- Office setup reimbursement
- Unlimited PTO
- Paid holidays and sick time
- Health insurance
- Vision insurance
- Dental insurance
- Life insurance
- Short- and long-term disability insurance
- Competitive salary
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What This Job Offers
Job Type
Full-time
Career Level
Senior
