Director of Product Marketing
About The Position
This is a leadership role that sits at the center of product, sales, and market reality. You will own how Bidgely is understood… by customers, by analysts, and by our own teams. If you’re someone who turns complex technology into clear, compelling stories that move deals forward, this role is built for impact. We’re scaling into a more complex, competitive market… and our narrative needs to scale with it. Over the next 6–12 months, this role exists to establish disciplined, consistent messaging and positioning across the company, improve sales effectiveness through stronger enablement and clearer storytelling, bring structure and rigor to product launches and go-to-market execution, and elevate how we show up with customers, analysts, and the broader market. If we don’t get this right, launches stall, messaging fragments, and sales efficiency degrades.
Requirements
- 7–10+ years in B2B SaaS product marketing in complex, enterprise sales environments
- Proven ownership of narrative, messaging, and positioning… not just execution
- Experience enabling long-cycle, multi-stakeholder deals ($100K+ ACV and beyond)
- Strong track record working with Product, Sales, and executive stakeholders
- Experience running Customer Advisory Boards and leveraging customer insight
- Exceptional writing and communication… clear, structured, executive-ready
- AI-forward mindset… using AI to accelerate research, writing, and execution at scale
- Executive presence and credible communication
- Deep experience in narrative development and positioning
- Comfort operating in ambiguity and driving structure
- Ability to influence without authority at the highest levels
- Familiarity with AI and its role in modern workflows
Nice To Haves
- You have a point of view… and you can defend it in a room full of executives
- You simplify complex technical stories without losing depth or credibility
- You can say no… even when it’s uncomfortable, and even to senior leaders
- You manage high volume and complexity without losing structure
- You don’t just create content… you create clarity
Responsibilities
- Define and maintain the brand narrative across every touchpoint
- Translate complex AI and utility data into clear, buyer-relevant messaging
- Ensure consistency across web, sales materials, events, and executive content
- Define how we win against competitors, alternatives, and “do nothing”
- Run win/loss analysis that actually feeds back into messaging
- Ground everything in real buyer behavior and decision dynamics
- Build and maintain the full enablement system: decks, briefs, battlecards, frameworks
- Support long-cycle, multi-stakeholder enterprise sales motions
- Hold the bar on quality… not just output
- Drive structured, repeatable GTM for new capabilities
- Align product, marketing, and sales around clear launch narratives
- Ensure launches are both internally usable and externally credible
- Own Customer Advisory Board strategy and execution
- Build case studies, testimonials, and proof that actually influence deals
- Translate customer feedback into sharper positioning
- Influence CPO, CRO, CEO, and senior stakeholders without authority
- Push back when needed… with evidence, not opinion
- Bring clarity where there is ambiguity
Benefits
- Comprehensive medical, dental, vision, 401(k), paid parental leave, open PTO, professional development stipend, wellness stipend, and more.
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
