Director of Product Marketing

Justt•New York, NY

About The Position

Justt is seeking a hands-on product marketing lead to own how the company describes and proves its value. The role covers positioning and messaging, sales content, go-to-market for product launches, competitive and market intelligence, and customer proof. The role has scope to shape and grow the product marketing function. Justt serves enterprise merchants and platforms such as PSPs and PayFacs that manage many merchants. The Director will develop clear, supportable narratives for both audiences and equip sellers, customer success managers, and executives to use them. Product marketing is part of the CRO's organization and works closely with customer-facing subject matter experts, Sales, Sales Enablement, Customer Success, Product, Partnerships, and other marketing functions. The role reports to the Senior Director, Payments & Chargebacks Strategy. The company describes an opportunity to build product marketing into a full function, help shape how merchants and platforms think about disputes as network programs, data, and AI change, and potentially grow a team as the function scales.

Requirements

At least 8 years of B2B product marketing experience, including enterprise sales motions; payments, fraud/risk, or fintech SaaS experience is ideal.
Has built positioning, messaging, launch processes, and sales content from scratch at a growth-stage company, rather than only operating an existing program.
Writes clearly and concisely and supports claims with data.
Learns technical products quickly and turns them into clear, credible messaging.
Works independently, builds momentum quickly, and earns buy-in across Sales, Product, Customer Success, and the executive team without formal authority.
Uses AI tools to research, analyze, and draft.

Nice To Haves

Experience managing or mentoring product marketers.
Exposure to chargebacks, disputes, or payments risk.
Experience marketing to platforms such as PSPs or PayFacs.
Experience in high-dispute verticals such as travel, digital goods, ticketing, subscription, marketplaces, or gaming.

Responsibilities

Own and update positioning and messaging for enterprise merchant and platform sales motions.
Define ideal customer profiles and buyer personas, including payments, fraud/risk, and finance leaders.
Develop and maintain the core company narrative with the executive team.
Create industry playbooks, initially for high-dispute industries such as travel, digital goods, ticketing, and subscription businesses.
Partner with Content Marketing on website copy that reflects current positioning, messaging, and proof.
Extend the narrative to new buyer segments as new products launch.
Build and maintain the core pitch deck, one-pagers, talk tracks, and objection-handling guides.
Provide Sales Enablement with messaging and content to train AEs, SEs, and CSMs.
Keep the demo narrative current.
Develop expansion messaging for existing customers and an RFP library for prospective customers.
Track use and effectiveness of sales materials, and decide what to update, create, or retire.
Build and run a product launch process that prepares Sales and Customer Success for releases with narratives, sales content, and launch materials.
Bring market and competitive input to roadmap, pricing, and packaging discussions.
Measure launch impact on adoption, pipeline, and win rates, and apply learnings to future launches.
Maintain and expand competitive battlecards as competitors change.
Run a win/loss program with Sales and RevOps using customer interviews and call recordings.
Share a monthly market and competitive intelligence update.
Partner with Customer Success to develop case studies, reference stories, and benchmarks.
Maintain a claims and proof register that connects external claims to company data and a customer-presentable methodology.
Run the quarterly Customer Advisory Board and translate member feedback into positioning, messaging, and product input.