Director of Product Marketing

Onto Innovation • Milpitas, CA

2d

About The Position

Onto Innovation is a process control company with technologies spanning 3D metrology, macro defect inspection, metal interconnect composition, factory analytics, and lithography for advanced semiconductor packaging. Its products help customers address yield, device performance, quality, and reliability challenges across the semiconductor value chain.

The Director of Product Marketing directs development of market requirements for products and product lines, including product strategy, requirements analysis, and pricing. The role monitors business plans, market penetration, and product positioning to support competitive advantage, revenue, and market share. It translates broad concepts and business strategies into structured product marketing plans, oversees market research and competitive monitoring, and identifies customer needs. The Director establishes pricing strategies, develops product-introduction marketing tools, conveys customer feedback to engineering, manufacturing, and sales, and leads new product definition and business plans in collaboration with other departments. The role also selects, develops, and evaluates personnel to support efficient operation of the function.

Requirements

• Good verbal and written communication skills; fluent in English as a first or second language.
• Bachelor's degree in a technical field, marketing, or business management.
• 10+ years of experience in product management, marketing, or business development.

Nice To Haves

• Semiconductor process control experience.

Responsibilities

• Direct development of company market requirements for products and product lines, including product strategy, requirements analysis, and pricing.
• Monitor business plans, market penetration, and product positioning to drive competitive advantage, revenue, and market share.
• Translate broad concepts and business strategies into structured product marketing plans.
• Oversee market research, monitor competitive activity, and identify customer needs.
• Establish pricing strategies and develop marketing tools for successful product introductions.
• Communicate customer feedback to engineering, manufacturing, and sales to enhance existing products and product lines.
• Lead new product definition and business plans in collaboration with other departments.
• Select, develop, and evaluate personnel to ensure the efficient operation of the function.

Benefits

• Health, dental, and vision coverage.
• Life and disability insurance.
• Paid time off.
• 401(k) with employer match.
• Employee Stock Purchase Program (ESPP).
• Wellness initiatives.
• Annual bonus opportunities.
• Potential long-term incentives tied to company and individual success.

What This Job Offers

• Job Type: Full-time
• Career Level: Director