Director of Product Marketing
About The Position
The Director of Global Product Marketing is a senior marketing leader responsible for defining Belkin’s global product marketing strategy and overseeing the investment, prioritization, and execution of go-to-market initiatives across the portfolio. This role owns the global product narrative, launch strategy, and product marketing investment model, ensuring marketing resources are deployed against the highest-impact opportunities. This leader operates at a portfolio level, providing strategic direction and governance while enabling strong regional execution. Strategy and budget oversight are centralized; execution is decentralized. The role partners closely with Product Management, Brand & Creative, Growth/Revenue, Marketing Operations, and regional commercial leaders to ensure launches are clear, differentiated, and commercially effective.
Requirements
- 12+ years of experience in product marketing, preferably in a global tech manufacturing company.
- Experience owning or governing launch budgets.
- Strong understanding of eCommerce and Amazon.
- Proven ability to influence senior stakeholders.
- Experience building and leading senior teams.
Responsibilities
- Define and own the global product marketing strategy across Belkin’s product portfolio.
- Establish governance models that ensure consistency, clarity, and disciplined decision-making.
- Serve as the executive owner of global product narratives and messaging architecture.
- Own the global go-to-market framework for new product introductions and major line extensions.
- Provide senior-level oversight of product launch budgets.
- Partner with Growth/Revenue and Brand teams to ensure launch investments align to consumer journeys.
- Review and approve launch plans to ensure appropriate scale and ROI.
- Translate consumer and competitive insights into differentiated positioning.
- Ensure product value propositions balance emotional and functional benefits.
- Act as a senior strategic partner to Product, Brand, Growth, and Regional teams.
- Maintain dotted-line alignment into regional commercial leadership.
- Build and lead a senior global product marketing organization.
- Establish scalable processes and clear ownership.
- Define and oversee KPIs and OKRs for product launches.
- Evaluate product launch performance against investment and outcomes.
- Improved product launch effectiveness through disciplined prioritization.
- Stronger consistency and clarity of product storytelling.
- Clear alignment between product marketing spend and business results.
Benefits
- performance-based bonus
- full range of medical, financial, and/or other benefits
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
