Director of Product Marketing

Quandri • Vancouver, BC

8d • $160,000 - $200,000

About The Position

Quandri is seeking a Director of Product Marketing to lead how the company positions its platform, brings new capabilities to market, and equips its teams to win. The role requires developing a deep understanding of insurance agencies, their buying decisions, and the work Quandri’s software changes, then translating those insights into clear messaging that connects product capabilities to business outcomes.

Reporting to the CMO, this is a hands-on leadership role. The Director will establish product marketing frameworks and operating rhythms while personally writing, launching, testing, and refining marketing work. As the company grows and its product portfolio expands, the Director will help build the product marketing team.

Quandri builds vertically focused AI for insurance agencies and brokerages, helping them improve client service, grow, and use AI to shape the future of insurance distribution. The company is headquartered in Vancouver, BC, and describes itself as a fast-moving team offering ownership, access to leadership, and the opportunity to help shape the company’s next chapter.

Requirements

• At least 8 years of B2B SaaS product marketing experience, including responsibility for positioning, go-to-market strategy, launches, and sales enablement.
• Experience hiring, managing, and coaching product marketers, with a record of helping a team produce strong work as its scope grows.
• Demonstrated ability to translate complex software into clear, differentiated value for business buyers, with examples of messaging and materials created or directed.
• Strong customer research skills and commercial judgment, including the ability to identify buyer priorities, test assumptions, and make recommendations using imperfect information.
• Experience leading cross-functional go-to-market work and deciding how to focus limited launch resources.
• Strong grasp of pricing and packaging principles, including how buyer value, competitive alternatives, and commercial goals inform recommendations.
• Experience partnering closely with Product, Sales, Customer Success, and Marketing leaders and influencing decisions across those teams.
• Excellent writing and presentation skills, with the ability to work across strategic decisions and details such as pitch decks, launches, and customer conversations.

Responsibilities

• Lead platform positioning and messaging in partnership with the CMO, keeping the overall story coherent across workflows, buyer groups, markets, and pricing tiers.
• Establish ongoing customer and prospect research using interviews, win/loss analysis, Sales feedback, and product data to understand buying decisions and test go-to-market assumptions.
• Prioritize product launches, determining which releases need coordinated market launches, targeted customer and Sales engagement, or simpler updates; build a sustainable approach as product releases accelerate.
• Lead go-to-market plans for major capabilities and changes to the offering, defining audiences, value propositions, launch plans, internal readiness, and success measures, and adapting plans based on results and market changes.
• Build a practical competitive intelligence program to identify where Quandri wins and loses, track market shifts, and sharpen positioning and sales strategy.
• Bring customer and market evidence to Product and executive leadership, making recommendations about commercial opportunities, product priorities, and investment.
• Partner with Product, Finance, and Sales on pricing and packaging recommendations, including how the offering should be structured and explained, and lead go-to-market work for approved changes.
• Equip Sales and Customer Success with messaging, pitch materials, demo narratives, competitive guidance, customer proof, and training for customer conversations.
• Work with Demand Generation, Field Marketing, Content, and Partnerships to create campaigns and programs that generate demand, support deals, and drive adoption.
• Hire, coach, and develop the product marketing team; set priorities and standards, provide meaningful ownership, and establish ways of working that support strong results as the function grows.

Benefits

• Employee stock options granted based on experience level upon hire and subject to a standard vesting schedule.
• Comprehensive health benefits, including a $500 Lifestyle Spending Account.
• Four weeks of paid vacation per year.
• Ability to work anywhere in the world for 60 calendar days per year.
• Parental leave top-ups: six months for birthing parents and eight weeks for non-birthing parents, up to a $100,000 annual salary.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed