Director of Product Marketing

GC AI

1d•$220,000 - $290,000•Remote

About The Position

GC AI is expanding across workflows, pricing tiers, and customer segments. We are hiring a Director of Product Marketing to lead the function and own narrative, positioning, pricing, packaging, launches, enablement, and competitive strategy. You will build the systems and standards needed to scale product marketing. You will partner with Product, Sales, Customer Success, Revenue Operations, and Marketing to bring every product, feature, and tier to market with clarity and measurable impact. This role reports to the CMO and combines strategic leadership with hands-on execution.

Requirements

8+ years of B2B software product marketing experience, ideally selling to lawyers
Experience leading product marketers or managing a product marketing function
Record of launching hit products
Strong background in pricing, packaging, and monetization strategy
A record of developing clear, differentiated messaging in complex markets
Experience in marketing technical or AI-driven products
Strong partnerships with Product, Sales, and Customer Success
Excellent writing, editing, and executive communication skills
Ability to create structure and clarity in fast-moving environments
Strategic judgment paired with hands-on execution
High-growth startup experience
Clear ownership, accountability, and follow-through

Responsibilities

Lead and Scale Product Marketing: Set the product marketing strategy, priorities, operating rhythm, and quality standards. Define the team structure and hire, mentor, and develop product marketers. Create clear ownership across positioning, launches, enablement, pricing, and market intelligence. Align Product, Sales, Customer Success, Revenue Operations, and Marketing around shared priorities and measures.
Shape Product Strategy: Use customer, usage, market, and competitive signals to influence roadmap decisions. Connect market dynamics and customer needs to internal product priorities. Give leadership clear recommendations on workflows, segments, and growth opportunities.
Own Positioning and Narrative: Define differentiated positioning across product lines, customer segments, and channels. Connect product messaging to GC AI’s broader Legal AI category narrative. Translate complex legal and AI capabilities into precise messaging for in-house lawyers. Maintain consistency across the website, sales materials, product surfaces, and customer education.
Product Launch Leadership and Management: Coordinate cross-functional launch teams, own timelines, and maintain launch plans with milestones, dependencies, decision owners, and readiness criteria. Define and execute go-to-market strategy, including target segments, positioning, messaging, enablement, channel plans, and launch communications. Track post-launch adoption, revenue, customer feedback, and funnel performance, then lead reviews and prioritize product and go-to-market improvements.
Own Pricing and Packaging: Lead pricing, packaging, and monetization strategy across product tiers. Use customer research, usage data, willingness-to-pay analysis, and competitive insight to guide recommendations. Partner with Product, Finance, Sales, and leadership on pricing and packaging decisions.
Equip Sales and Customer Success: Deliver talk tracks, decks, competitive briefs, objection guidance, and training. Partner with Sales leadership on deal strategy and positioning. Maintain current enablement materials for each product tier, segment, and priority workflow. Measure whether enablement improves confidence, consistency, and win rates.
Lead Customer and Market Intelligence: Run structured customer research and win-loss programs. Maintain a current view of competitors, category shifts, and buyer expectations. Turn findings into go-to-market, pricing, roadmap, and deal strategy recommendations.
Build Category Leadership: Lead analyst engagement, competitive positioning, and external thought leadership. Build relationships with relevant analysts and market voices. Develop a credible point of view on Legal AI and the changing work of in-house legal teams.
Develop Revenue-Driving Content: Oversee case studies, return-on-investment stories, comparisons, and proof points across the funnel. Partner with Brand and Demand Generation on content that supports pipeline, adoption, and expansion. Ensure customer-facing content is accurate, useful, and grounded in evidence.
Measure and Improve: Define product marketing metrics tied to revenue, adoption, expansion, and win rates. Establish baselines and reporting for launches, messaging, enablement, and competitive performance. Use results to refine strategy and allocate resources.