Director of Product Marketing & Innovation

Edgewell Personal Care Brands, LLC•New York, NY

10d•$144,000 - $216,000•Hybrid

About The Position

Edgewell is a global company with more than 6,000 employees and a portfolio of over 25 brands serving more than 50 countries. Billie, launched in 2017, is an award-winning shave and hair removal brand built to champion womankind. The company describes its working environment as welcoming, empowering, and celebratory of team members’ identities. Reporting directly to the VP of Product Innovation & Marketing, the Director will lead Billie’s product innovation strategy and portfolio. The role owns the innovation roadmap from identifying consumer and market opportunities through commercialization, with the goal of delivering differentiated, high-quality products that strengthen the brand and advance the business. The Director will guide cross-functional teams and external partners, balancing portfolio-level strategy with the execution details involved in bringing physical products to market. The role is hybrid, with three days per week in the New York City office.

Requirements

At least 8 years of experience in product innovation, product development, product marketing, or a related discipline.
Proven experience managing teams and leading complex, cross-functional product portfolios from strategy through commercialization.
Ability to develop and execute an innovation strategy, beyond managing individual product launches.
Strong strategic and commercial acumen, connecting consumer insights, market opportunities, product strategy, and business objectives.
Deep expertise in physical product development and a sophisticated understanding of formulation, packaging, manufacturing, testing, quality, and commercialization.
Strong product judgment and discernment regarding quality, aesthetics, functionality, consumer experience, and competitive differentiation.
Strong understanding of consumer trends, competitive landscapes, emerging technologies, and innovation in beauty and personal care.
Ability to manage product economics, Cost of Goods, margins, and development trade-offs.
Exceptional communication and presentation skills, including the ability to influence senior leaders, align stakeholders, and advocate for product decisions.
Experience managing and developing high-performing teams, with a leadership style balancing strategic direction, empowerment, accountability, and collaboration.
Ability to work effectively in a fast-paced, entrepreneurial environment, navigate ambiguity, and make decisions with imperfect information.
High degree of ownership, curiosity, and entrepreneurial spirit, with the ability to identify opportunities, build conviction, and mobilize teams.

Nice To Haves

Experience in beauty, personal care, or consumer packaged goods (CPG).
Passion for building innovative, beautiful, highly differentiated products that consumers genuinely want to use.

Responsibilities

Own Billie’s product innovation roadmap and portfolio strategy, identifying opportunities for new products, renovations, and portfolio expansion based on consumer needs, market dynamics, competitive intelligence, and business priorities.
Translate Billie’s brand vision and business strategy into an innovation strategy, setting priorities, investment areas, and a pipeline of differentiated concepts.
Lead product development from opportunity identification and concept development through commercialization, establishing milestones, decision points, and cross-functional accountability.
Develop and advocate for product concepts and innovation platforms that explain the consumer need, product proposition, competitive differentiation, business opportunity, and connection to the Billie brand.
Serve as a senior product leader and subject matter expert across beauty, personal care, consumer behavior, product technology, formulation, packaging, manufacturing, and emerging trends.
Partner with Brand, Marketing, Sales, R&D, Operations, Finance, and external manufacturing partners to align priorities, make strategic trade-offs, and drive commercialization.
Lead and develop the Product Innovation team, setting clear goals, fostering cross-functional relationships, and building a culture of ownership, innovation, and execution.
Build and maintain relationships with external partners, manufacturers, suppliers, R&D teams, testing partners, and technology providers.
Oversee product testing, competitive benchmarking, consumer and panel testing, clinical testing, and product validation; use results to inform go/no-go and optimization decisions.
Partner with Consumer Insights, Brand, and leadership on product positioning, messaging, and go-to-market strategies grounded in consumer insights.
Own product economics across the innovation pipeline, including Cost of Goods, target costing, margins, and investment decisions; identify risks and opportunities and drive solutions.
Coach, mentor, and develop talent in the Product Innovation organization and help build a high-performing, scalable team.
Monitor the competitive landscape and keep Billie’s products relevant, differentiated, elevated, and aligned with category direction.