Director of Performance Marketing

ResortPass • New York, NY

1d • $165,000 - $200,000 • Onsite

About The Position

ResortPass is hiring a Director of Performance Marketing to lead its performance marketing function and strategy. Reporting to the VP of Marketing, this person will manage a seven-figure media budget, a small internal team, and agency and contract resources. The role combines strategic ownership with hands-on execution, including testing new channels and growth opportunities as the function expands. The position is based in or near NYC and is in person at ResortPass’s NYC headquarters.

Requirements

• At least 7 years of performance marketing experience at scale.
• Experience as a people manager.
• Strong understanding of search, SEO, paid social, and display, as well as attribution, incrementality, margin, and payback or breakeven concepts.
• Exceptional, detail-oriented analytical skills and the ability to turn data into actionable recommendations.
• Fluency with Looker and Amplitude.
• Previous experience managing the performance marketing creative process.
• Comfort working in a fast-paced, entrepreneurial environment with a lean team.
• Interest in an early-stage startup environment and a builder-mode role.
• The role is in person at the NYC headquarters; candidates should be located in or near NYC.

Nice To Haves

• Experience in a local marketplace is a strong plus.

Responsibilities

• Lead performance marketing and be directly responsible for its success at ResortPass.
• Serve as a key growth partner to the VP of Marketing.
• Own the strategy, management, and execution of the paid media budget across paid social, search, display, affiliate, and other channels.
• Manage the internal team and agency and contract resources supporting performance marketing.
• Build the affiliate program from the ground up.
• Own the SEO program, guide the SEO agency, coordinate SEO initiatives across the organization, and align paid and organic search strategies.
• Scope and execute tests of new channels to uncover growth opportunities.
• Own performance creative strategy, including process, resourcing, briefing, and measurement.
• Manage the creative testing framework and feedback loop with brand and design teams.
• Collaborate with Business Operations and Analytics on planning, budget forecasting, and market-level spend allocation.
• Work with CRM and Product teams to develop full-funnel experiences, including lead generation and landing-page testing.
• Lead weekly and monthly growth and performance discussions and recaps.
• Use data-driven analysis and measurement to improve performance channel effectiveness and efficiency; oversee reporting and analysis of LTV, CPA, ROI, and incrementality.
• Partner with Analytics and Product on tooling, automation, measurement methodologies, and landing-page improvements to increase paid efficiency.

Benefits

• Health, dental, and vision insurance, with company contributions toward monthly premiums.
• Stock option plan with early-stage equity.
• 401(k) plan.
• Unlimited paid time off.
• Annual ResortPass credit.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed