Director of National Sales

goodr • Los Angeles, CA

13h • $160,000 - $185,000 • Hybrid

About The Position

As our Director of National Sales, you’ll be the strategic engine behind our big-box growth, turning cold sales targets into legendary retail partnerships. You’ll lead the team, optimize pipeline health, and deliver brand-aligned seasonal launches that solve needs customers didn't even know they had. If you bring experience in Consumer Packaged Goods, and have managed large retailer accounts, let's chat!

Requirements

• 7+ years sales experience in Consumer Packaged Goods (CPG)
• 5+ years managing national account sales, preferably with big-box retailers like Target, Dick’s, and DSW
• Experience in leading a National Account/Sales team is a MUST, with an in-depth understanding of team dynamics
• Experience tracking and holding teams accountable to sales metrics and KPIs
• Expert in building and executing account-level strategies that drive massive growth in national chains
• Strong grasp of retail strategy and CPG best practices, with bonus points for sports/outdoor categories
• Highly skilled in retailer relationship management and driving joint business planning
• Master of Salesforce, and bonus points if you’ve dabbled in NetSuite or Asana and can navigate complex sales systems with ease
• Willing and excited to travel (~10%) for trade shows and key account visits
• Freakin’ awesome communicator and direction giver
• Driven by personal growth and thrives in an environment of constant feedback
• Is proactive and an independent problem solver! (Can you google a question?)

Nice To Haves

• May or may not have a degree...we don’t care (bonus points for Basset Hound Science or Dinosaur Law)
• bonus points for sports/outdoor categories
• bonus points if you’ve dabbled in NetSuite or Asana and can navigate complex sales systems with ease

Responsibilities

• Lead by example by consistently living into goodr’s values of Fun and Authenticity
• Be a culture carrier by leaning into our three fundamentals of communication, professionalism, and vision
• Hold monthly one-on-ones with each team member to build upon their role duties and hold everyone accountable
• Ask clear questions, increase everyone’s knowledge, and empower the team so that we can get the best out of every person in your department
• Give consistent, continuous feedback and challenge your flock to perpetually grow so they become the best version of themselves
• Own your team’s budget and ensure its accuracy
• Use imagination and wisdom to set team goals and communicate them clearly
• Challenge the status quo ALWAYS. The phrase “this is how we’ve always done it” is banned here at goodr, so don’t be afraid to push out of your comfort zone and encourage your team to do the same
• Build and execute strategic growth plans for national big-box and key account retail partners like Target, Dick’s Sporting Goods and DSW
• Develop account-level sales strategies, setting goals, KPIs, and forecasts that align with company objectives and factor in industry trends and competitor activity
• Drive expansion opportunities within existing accounts and identify new big-box/key account partners to fuel growth
• Oversee the day-to-day rhythm of account management to ensure seamless execution and strong, lasting client relationships
• Collaborate with cross-functional flocks to deliver retail launches, campaigns, and promotional strategies
• Utilize Salesforce and other tools to track performance, measure pipeline health, and optimize sales processes
• Travel to key account meetings, trade shows, and field visits to strengthen partnerships and drive revenue growth
• Deliver brand-aligned seasonal in-store execution plans for all Core 5 accounts to ensure a world-class customer experience
• Train the Key Account team on SPS and launch auto-generated performance dashboards to drive data-backed recommendations to key buyers
• Lead in-person sell-in meetings and Joint Business Planning sessions to strengthen relationships with Core 5 and Tier 1 accounts
• Secure thirty percent of total company revenue through strategic National Sales purchase orders and account expansion
• Improve inventory forecast accuracy by managing quarterly updates for all major retail partners
• Perform other related duties as assigned

Benefits

• Paid vacation (we encourage you to take time off!)
• Medical, Dental, and Vision benefits
• 401(K) with company matching
• Financial Wellness Counseling
• Sunglasses. Obviously.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed